Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
Entrepreneurs struggle to create authentic, memorable brand identities that truly resonate with their target audience, often resulting in generic messaging that fails to attract ideal customers and build lasting connections.
Brand strategist and author Jane McCarthy offers a solution through her goddess archetype framework, outlined in The Goddess Guide to Branding. Speaking with host Sara Nay, Jane demonstrates how businesses can leverage Carl Jung's archetypes to develop emotional branding strategies that deeply connect with audiences, craft compelling brand storytelling, and establish a unique business identity that naturally attracts loyal customers through authentic branding techniques.
We discuss:
- How brand archetypes enhance emotional connection
- Finding the right branding framework to build long-term credibility
- How personal branding plays a key role in business branding
- That brand evolution should focus on amplifying strengths
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Traditional sales tactics and hard-selling techniques leave many businesses struggling to connect with audiences who have grown resistant to conventional approaches, resulting in wasted resources and declining conversion rates.
This communication challenge has a powerful solution, as revealed by sales storytelling expert David Garfinkel, author of The Persuasion Story Code. During our interview, he shared how proven storytelling frameworks help businesses create authentic connections and drive sales through what he calls "stories with a dollar sign," offering a more effective alternative to traditional marketing tactics.
We discuss:
- Persuasion beats pushy sales tactics
- How storytelling drives conversions
- Why empathy in marketing matters
- How storytelling creates credibility
- How marketing strategies must evolve
Let me know your thoughts after watching!
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Struggling to attract customers, scale your business, or simplify marketing? This channel delivers proven strategies to help small business owners, consultants, and marketers generate leads, increase revenue, and build lasting customer relationships.
Backed by 30+ years of expertise, I share insights on Fractional CMO strategies, customer retention, and marketing systems that drive real results.