This short programme, created in 2006 by ACT Responsible, highlights the best creativity of public interest TV campaigns.
"The objective of this partnership is to get these great campaigns created for great causes out in front of the eyes where there should be. Often these campaigns do not beneficiate from high media visibility du to budget restriction." says Herve de Clerck, ACT Responsible Dream Leader.
Since it's creation, approximately 300 TV campaigns from 60 non profit associations around the world, benefit from more than six thousand minutes of media space broadcasted in 130 countries; a market value of 2.5 millions euros offered by the International TV Channel.
"We are proud to broadcast such a programme, It shows the global capacity of the advertising industry to stimulate further the development of responsible communications" says Olivier de Montchenu, Managing Director euronews Sales.
To benefit from this programme please contact info@act-responsible.org