Our mission: Rare inspires change so people and nature thrive.
Rare works globally to equip people in the world’s most threatened natural areas with the tools and motivation they need to care for their natural resources. For the last 30 years, at nearly 300 sites, and in more than 50 nations, Rare has focused as much on people as on science—addressing the underlying social and economic factors that create environmental threats.
Rare’s approach has been to develop a suite of social marketing and business development tools that motivate local communities to protect their natural surroundings. Rare’s signature Pride campaign builds grassroots support for environmental protection by training local conservation leaders in the use of commercial marketing tactics to build awareness, influence attitudes, and enable meaningful change. Pride campaigns produce a groundswell of support that leads to tangible conservation success
Visit us at rare.org