01:01

LCP Topic 4 Bonus: Discover Sentosa on Animal Crossing

02:31

LCP Topic 3 Bonus: All for One | It Starts with You

04:14

LCP Topic 1 Bonus: The Evolution of 11.11

01:21

LCP Topic 9: Consumer Persuasion & Reference Group - SKII BareSkinChat Ep3 So You Think You Can Pat

01:39

LCP Topic 12: Consumer Psychology & Marketing Ethics - Anita Roddick and The Body Shop Heritage

03:17

LCP Topic 12: Consumer Psychology & Marketing Ethics - Chronic Pain

03:52

LCP Topic 12: Consumer Psychology & Marketing Ethics - Healthy Labelling

06:24

LCP Topic 12: Consumer Psychology & Marketing Ethics - Ads target young kids using apps

02:06

LCP Topic 12: Consumer Psychology & Marketing Ethics - McDonald's Happy Meals

04:15

LCP Topic 12: Consumer Psychology & Marketing Ethics - How Advertising Rewires Kids Brains

01:04

LCP Topic 11: Culture & Cross-Cultural Consumer Behaviour - Windows 8 Beautiful & Fast ad in Japan

01:31

LCP Topic 11: Culture & Cross-Cultural Consumer Behaviour - Toyota Hilux ad in Australia

04:10

LCP Topic 11: Culture & Cross-Cultural Consumer Behaviour - Oreos in China

01:52

LCP Topic 11: Culture & Cross-Cultural Consumer Behaviour - McDonalds Ramadan

00:31

LCP Topic 11: Culture & Cross-Cultural Consumer Behaviour - McDonalds Confirm Shiok ad

01:01

LCP Topic 10: Family & Consumer Behaviour - The LEGO Life app

01:13

LCP Topic 10: Family & Consumer Behaviour -Toys R Us Tasks for Toys app

00:31

LCP Topic 10: Family & Consumer Behaviour - Royal Umbrella Rice Advertisement

00:32

LCP Topic 10: Family & Consumer Behaviour - McDonald's Baby Swing Advertisment

01:52

LCP Topic 9: Consumer Persuasion & Reference Group - Thai Cheers Beer ad

02:00

LCP Topic 9: Consumer Persuasion & Reference Group - A Proposal in the Mall

16:49

LCP Topic 8: Consumer Learning (Part 2) - Observational Learning Case Study on Koufu [NOC Food King]

03:13

LCP Topic 7: Consumer Learning (Part 1) - Pavlov's Experiment for Classical Conditioning

01:50

LCP Topic 7: Consumer Learning (Part 1) - Introducing Amazon Go

00:17

LCP Topic 2: Consumer Decision Making - SK II Magic Ring

01:30

LCP Topic 2: Consumer Decision Making - Sensodyne Repair & Protect on News 5 Tonight Singapore

01:02

LCP Topic 2: Consumer Decision Making - Samsung "Growing Up"

03:41

LCP Topic 4 Consumer Personality - Dove Choose Beautiful campaign

01:30

LCP Topic 1 Introduction to Consumer Psychology - Male Cosmetics Sales Booming in South Korea

01:09

LCP Topic 6 Consumer Attitude - Apple's Privacy on iPhone camapign

01:57

LCP Topic 5 Consumer Perception - Nissin 3D Cup Noodles at HKIA

01:09

LCP Topic 5 Consumer Perception - Experiment on Perception

01:46

LCP Topic 4 Consumer Personality - Hugo Boss branding campaign ft Joseph Schooling

00:31

LCP Topic 4 Consumer Personality - Hugo Boss "Own Your Journey" campaign

00:31

LCP Topic 4 Consumer Personality - Magnum Double Caramel Commercial

02:24

LCP Topic 4 Consumer Personality - CokeDrones by Coca Cola Singapore & Singapore Kindness Movement

01:03

LCP Topic 3 Consumer Motivation - Johnson's Baby Commercial "You're Doing OK, Mom!"

00:16

LCP Topic 3 Consumer Motivation - Apple iPhone "Privacy" video

03:12

LCP Topic 2 Consumer Decision Making - Philips Air Fryer: Lose the Oil, Not the Love

02:36

LCP Topic 1 Introduction to Consumer Psychology - Tiffany & Co: Kids Talk About Love

00:31

LCP Topic 1 Introduction to Consumer Psychology - De Beers: A Diamond is Forever Commercial

04:43

LCP Topic 1 Introduction to Consumer Psychology - Buyology: Truth and Lies About Why We Buy