We are an initiative for the media location Bavaria. Through our events and projects, we bring the Bavarian media industry together to discuss the trends and challenges of digital transformation. We network the individual media segments (e.g. audio, film or press) with each other as well as across industry boundaries (e.g. with the automotive industry, medicine or science). Thinking outside the box often leads to new ideas, collaborations or even new business models. MedienNetzwerk Bayern is part of Medien.Bayern GmbH. Further information at www.mediennetzwerk.bayern