in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
In today's business landscape, customer reviews are mission-critical ā they're effectively the proof that your services are worth hiring. And when it comes to online reviews, Google reviews are the kingpin.
Even if you hit it off with a prospect at an open house, they're still likely to Google you at the first opportunity. That's why setting the expectation upfront about the importance of customer reviews is crucial. It not only demonstrates your commitment to providing top-quality service, but by setting the expectation upfront, you effectively prime the customer to make good on their implied commitment when you formally ask for a review. Don't leave your businessās reputation to chance.
Iād love your inputā¦ Whatās your approach to getting reviews? ā¤µļø
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There's A LOT of opportunity on *Google* for local businesses... for those that optimize for customer searches, that is...
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Letās say youāre on the phone with a sphere-of-influence contact or you casually cross-paths one dayāwho brings up real estate? Is it you or them? If you ask me, thatās the ultimate acid-test š§« of your marketing and brand-building efforts. If done correctly, your marketing and branding should keep your contacts āwarmā so that they think of you first for all-matters real estate.
Whatās more, it can be challenging to steer your 1:1 conversations towards real estate. āOh, before I let you go Bob, are you or is anyone you know planning a real estate move any time soon?ā Bobās internal voice is like, āOh, now I see the real reason why you called.ā š
Donāt get me wrong, Iām not saying thereās never a time to be direct or ask for the business. However, effective sales is about earning the right to make a recommendation, as āŖ@PhilMJonesUKā¬ puts it. So, how do you earn that right? Well, what if that became the strategic goal of all your marketing efforts: to earn (and exercise) the right!
Picture this: every post, every email, every videoāpacked with value and delivered with expertise. You're no longer just another agent, you're the trusted advisor. And the best part? When the time comes, they'll bring it up themselves, without needing a push or prod from you. Itās what Jay Abraham describes as the potent power of preeminence!
#realestatemarketing #realtormarketing #realestatecoach #marketingcoach #brandbuilding #branding #successmindset #marketingmind #tomferry #topproducer
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WARNING: it's important to use your most reliable/permanent email address when setting up logins for any of your online profiles: e.g. Google Business, YouTube, et alā¦ Ideally an email thatās attached to your own domain (as in, your businessās website).
If you use an email address that you might lose access to, you could get locked out of your profiles and pages or those accounts could be altogether deleted. Like if you switched brokerages, for instance, and had been using your company-provided email address.
All the hard work you've put into building your profiles - your posts, your followers, your reviews - could disappear in an instant! š±
To avoid this scenario, make sure to use a permanent email address as your primary login. This is an email address that you own and control, and that you're unlikely to lose access to in the future.
If you appreciate this info, please let me know ā¤ļø
#realtorsofinstagram #realtormarketing #realestatecoaching #marketingcoach #tomferry #successtip
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Full breakdown of WHERE to get reviews (e.g. Google Business Profile, Yelp, Facebook, Bing, Zillow, et al.), HOW to ask for reviews (e.g. scripts, procedures, et al.), and WHEN to ask for reviews (e.g. during and after the deal). Don't neglect the importance of reviews in 2023!
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Operations, sales, and marketing ā when it comes to running a business, there are a lot of moving parts to manage. But regardless of where youāre at in your business, donāt forget that what got you HEREāthough it wonāt necessarily get you THERE, so to speakāwas nonetheless sufficient to get you this farā¦ and thatās worth acknowledging.
Yes, innovate. Yes, evolve. Of course!ātest, measure, and grow your business. But never forget that the š«šš¬š®š„šš¬ are in the š«šš©ššš¢šš¢šØš§.
Itās like what Bob Dylan said (paraphrase): āEverything worth doing takes time. You have to write a hundred bad songs before you write one good oneā¦ you have to follow your own star.ā
Technically speaking, things only ever get done after they get started -- so start something, execute relentlessly, and scale-up š
If youāre with me on this, let me know ā¤ļø
Happy weekend, friends!
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Jason Pantana is a coach, trainer, and speaker for Tom Ferry International, the worldās leading real estate coaching program, as well as host of the seminar, Marketing Edge. His dynamic sessions arm professionals with the tools to stay competitive and successful.
His areas of expertise include social media strategy, digital marketing, and developing an eye for emerging business trends. Heās assisted hundreds in utilizing powerful advertising campaigns through the use of Facebook, Instagram, YouTube, Google, and other platforms.