YANXUAN is the latest trending e-commerce brand launched by NetEase (NASDAQ: NTES) in 2016. It is dedicated to help build a more affordable yet quality life to the world by providing selected basic daily life products, ranging from home products, home textiles, kitchen ware and household appliances.
YANXUAN boasts an ODM (Original Design Manufacturer) model, through which it partners with big manufacturers to design and manufacture products, which are then eventually sold directly from e-commerce platform to customers.