01:22

The Smart Branding Book recommendation

12:10

Brand Rituals_Dan White

04:18

Red Bull Example _Dan White

04:05

Touch Points of Brand Building_Dan White

03:59

Purposes of Branding_Dan White

06:09

Distinctive Brand Assets_Dan White

01:00:20

Unified Growth Model_Dan White

06:38

Impact of Creativity on Advertising Effectiveness_Dan White

04:27

Penetration vs Loyalty & Brand Building vs Activation_Dan White

04:25

Unified Brand Growth Model_Dan White

06:27

The Metrics Marketers Need to Make Good Media Decisions_Dan White

07:23

How Pre-testing Can Support Breakthrough Advertising_Dan White

06:05

Why Aiming to Create Videos that Go Viral is Risky_Dan White

12:30

Multi-Country Ad Effectiveness_Dan White

05:48

Boxing Analogy for Devising a Marketing Strategy_Dan White

43:12

3 Principles to Maximize your Marketing ROI (WEBINAR)_Dan White

03:49

Tropicana Packaging Example audio clip_Dan White

37:34

6 Topics from The Soft Skills Book_Dan White

05:16

Telling Business Stories_Dan White

07:08

Working with Other People_Dan White

04:29

Choosing the Right Managerial Approach_Dan White

08:46

Leading Teams_Dan White

08:36

Running Effective Meetings_Dan White

03:44

Building your Network_Dan White

02:53

The Smart Marketing Audio Branding Quiz_Dan White

25:49

My Career Journey_Dan White

13:22

15-minute Introduction to Brand Marketing_Dan White

00:52

Douglas Burdett Award for The Smart Marketing Book_Dan White

07:15

Brand Management Conference Prague 2021_Dan White

03:47

The Soft Skills Book virtual browse video HD 720p

01:26

Introduction to the Soft Skills Book_Dan White

01:05:43

Soft Skills Needn't Be Hard To Master Talk_Dan White

01:27

GROW Framework_Dan White

01:53

Telling Your Story_Dan White

01:41

Developing Your Story_Dan White

04:51

Communication and Influence Planning_Dan White

08:53

Running an Effective Meeting_Dan White

05:19

Delegating Effectively_Dan White

05:54

Building a Great Team_Dan White

05:01

Connecting with People from Different Cultures_Dan White

04:22

Working well with Different Personalities_Dan White

01:44

Distinctive Brand Assets Animation_Dan White

01:01

Diminishing Returns from Advertising Spend Animation_Dan White

01:06

The Boston Brand Portfolio Matrix Animation_Dan White

01:18

Short and Long-term Effects of Advertising Animation_Dan White

01:13

Role of Communications at Different Brand Life-stages animation_Dan White

01:12

Media Priority Matrix Animation_Dan White

00:57

Different Approaches to Innovation_Dan White

01:05

Topography of Customer Relationships_Dan White

01:51

Ansoff Matrix_Dan White

01:00

Marketing Mix Eye_Dan White

13:22

Ten Smart Frameworks Every Marketer Should Know_Dan White

02:03

Hankins Hexagon Automotive Illustration_Dan White

08:44

Generating Communication Ideas_Dan White

05:51

Choosing media channels_Dan White

03:55

Brand Building and Activation _Dan White

09:41

Defining a Brand Using The Brand Pinata_Dan White

08:08

Well-branded Creative_Dan White

05:10

The Value of Creativity in Holding Attention_Dan White

07:16

Brand Associations in the Brain_Dan White