If someone’s been there before, there’s got to be a map. A map that updates and stays relevant so when you go off course you can find your way back again. This is what How Great Marketing Works is about.
Our Founder Finola Howard started to build a map of the entrepreneurial journey in 1996 seeing the patterns in how businesses behave, when they fall, why they fall and how they pick themselves up again. She also got to see what makes them succeed.
It never matters what the business is or the industry it’s in. They all hit the same walls at around the same time. And while the specifics of each fix are very different the core solution or approach is often the same. The business simply has to fill in that missing piece of the puzzle. It just has to follow the map.
How Great Marketing Works is that Map.