A lot of businesses today maybe aware that they need to have a logo when they launch their business BUT a little did they know that LOGO is just one part of their Brand Identity which they should be invested into in the first place.
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Brand is the perception of people to your business while Brand Identity is the EFFORT OR STRATEGIES TO INFLUENCE that perception-how you want people to see your business.
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AND... the LOGO is just a part of your Brand Identity. This is a mark that represents your business which often the first element of Brand Identity that people remember.
Freelancer, Problem-Solver, Mommy.
Thank you for embarking on this exciting journey with me, and I look forward to seeing you in my upcoming videos!