在時裝品牌ad-lib上班的的白領工作柴犬P仔，2016年加入ad-lib當實習生，旋即成為設計師靈感男神，同年以其頭像創作出PJai系列。據聞P仔擁有外星神秘力量，所以即使生性佛系，有時反應呆滯，P仔格言：「緣份到了，自然行運！」，樂觀慵懶，基本上無所事事，但人類見到他會自然變得開心。有見P仔隨著名氣提升經常需要外出OT，為免扼殺P仔的正常作息，2017年卡通版PJai & Friends誕生，以另一種形式讓P仔繼續為疲憊的心靈發放快樂能量～
Shiba PJai "worked' in fashion brand ad-lib as a PR assistant since 2016. Its lovely and optimistic character inspired our designer to launch a new sub-line based on PJai in the same year. PJai's images have started to be widely used in a range of unisex apparel and kidswear. PJai has a life motto, “Always believe something wonderful is coming your way”. We believe that PJai has some sort of enigmatic power that helps him win people’s hearts even though he just looks at us and does nothing. His signature smile and laid-back personality can always cheer people up and let us escape from all the worries in our hustle and bustle lives. With higher popularity, a cartoon version PJai & Friends was created in 2017. We hope it will bring more joy to the human world~