RUN
An absolute pleasure writing this one with Bou & Nono. DEEP - Out May 4th!
Glasgow, you never let me down…last night was mental 🤯❤️
The official music video for Every Single Time is OUT NOW.
The story behind the new single “Every Single Time”, who knew What So Not could be this funny?!
Having spent well over a decade in the game, the UK mainstay has crafted a career drenched in accolades: Platinum albums, chart-topping singles, headline festivals slots, and a lengthy stint releasing inescapable anthems that bridge the gap between electronic, rap and pop. Still, Example isn't ready to hang up his boots just yet; rather, he's preparing for the most important release of his career.
The first taste of that album comes via 'Every Single Time', a single that features one of AU's most acclaimed producers, What So Not. It explores the impact that songs have on people's fondest memories, with Example's vocals gliding over nostalgic production that builds into a glitchy, chopped drop. With the benefit of hindsight and a few more years of wisdom, Example discusses what it means to grow older, especially when you've sworn by the Sex, Drugs and Rock & Roll mantra.