Jay Doran coaches his clients to create the ideology for their organization to drive all behavior similarly to a military force or a cult. This has never been done in the business community and has been coined as the, âCulture Creation.â This makes Jay doran the first ever, âCultural architectâ, for organizations. Jay also coaches his clients personally through a psychoanalytic approach. Organizations scale Jay Doranâs curriculum through Culture Mattersâ virtual training platform that delivers Culture Mattersâ curriculum to who it will add the most value to. Due to what has been stated, Jay is the coach of the coaches and the tacit knowledge he applies to daily life are more nuggets you can take with you to grow your business. Jay Doran is THE Culture Man.