In May of 2016 while on a business trip to Michigan, John Keil had dinner with two longtime friends and fellow watch industry veterans. In deep conversation discussing the difficulties that the high-end watch industry has been going through in recent years, the discussion shifted to the amazing boom of unique, high quality micro-brands coming to the market.
As guys who are passionate about all types of watches, all three agreed that some of these micro-brands are extremely well made, have fantastic designs, and are without a doubt one of the fastest growing segments in the timepiece industry.
The lack of a great location focused on micro-brands, as well as trusted source to purchase many of the best micro-brands, has made it difficult for a watch enthusiast to learn about and purchase micro-brands.
This is the inspiration behind WatchGauge. We cut through all of the noise to bring you the best information and micro brands.