Zimbabwe All In was founded in February 2021 as ZAI ZW by Eldridge Traiverse inspired by The Shade Room. Over the years, the platform has become one of Zimbabwe's portals for celebrity entertainment content [music & comedy in form of vines compilation and Zimbabwean drama/comedy], lyric videos and the social media based blog has accumulated a significant following on Instagram & Tiktok. In March 2022, ZAI ZW was listed as the 16th most influential social media platform in Zimbabwe with the highest engagement percentage.