Urban is Afrocentric artist, with a perfect fusion of Afro hip hop and Afro pop. Urban has been writing music since 2009 and started recording his own music in the same year. His style is influenced by music in the early 1990s and street vibes from his experience in the city of Lagos where he represents. He has recorded and written songs with artist such as Nigerian rapper Magnito, American rapper Jefflyte, singer Mrcy U. A huge lover of performing, he has graced stages in Nigeria and Dubai. His single Miami Nights gained huge acceptance in Nigeria and outside the shores of the country, he also got his fans excited with the drop of his single Novacane released in the summer of 2022 and most recently Baddest, with visuals of Baddest shot in Dubai.