Daitona General Trading L.L.C. was set up in Dubai, United Arab Emirates, by Ahmadaly Fazal, the Managing Director and CEO in 1991. Daitona General Trading L.L.C. is one of UAE's leading general cleaning items and janitorial equipment supply companies. In May 2006, Daitona set up a full-fledged showroom, in Hor Al Anz East, the first of its kind in the U.A.E., as a one stop shop for all the cleaning and janitorial needs of its customers. In 2016-17 a number of new products were added to the portfolio such as: Sleek Series dispensers, Roots floor care machines, Powr-flite commercial cleaning machines and vacuums, and TMB cleaning machines. Daitona carries a large inventory in its four warehouses with over 48,000 square feet to offer its customers prompt deliveries within the U.A.E.