I just read a fascinating study about happiness...
(Turns out, most of us are looking in the wrong place)
Here's what researchers found:
Happiness doesn't come from success.
Happiness doesn't come from wealth.
Happiness comes from a different place...
It can be summed up in one word:
Autonomy.
You know, being able to wake up and do whatever you want with your time.
Those empty calendar days.
Like today, when I walked my daughter to her first day of Kindergarten (with sunglasses on to hide the tears).
I'll do whatever it takes to not miss these moments, because I have created the freedom to do so.
It's never been about extra commas in the bank.
It's about waking up and having CHOICE.
This is one of the main reasons I'm so passionate about helping my clients publish books and build funnels that generate clients...
Because books and funnels work for them while they sleep....
They create more income in less time.
They lead to more freedom, choice, more autonomy.
And, if we want more happiness...
The data tells us to optimize for autonomy above all else.
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I talk a lot about helping experts publish booksā¦
But Iāve completely failed to share something much bigger:
The reason Iām doing this in the first place.
So here it isā¦
Iāve got this morbid vision of being on my deathbed one dayā¦
Surrounded by my lovely familyā¦
Reflecting back on how my life wentā¦
One thing Iām going to want to have done?
Left behind any wisdom I gainedāin the form of books.
I believe the human race moves forward on the back of new ideas.
Not what you get from AI - which is derivative - meaning it only pulls from existing ideas.
I'm talking fresh, new ideas that create real change.
And our existing set of ideas has left us with a set of massive problems to solve.
Thatās why the world needs humans to share new ideasā¦they are the backbone of progress.
We all want to be happier, healthier, and live in a more peaceful world.
How do we create that?
It starts with a single person, bold enough to bring their ideas into the light.
Iām here to be a facilitator and a guide for the process.
To help you craft and refine your ideaāso it stands out.
To help you present it in a way that gets attention.
And to help you earn a healthy income from your ideasā¦one that goes beyond meager book royalties.
(because without income you wonāt have the time or energy to share your ideas in the first place)
To your impact & legacyā¦
ā
Brian
3 - 0
If you published a book that isn't making moneyā¦
Itās time to ditch Amazon and build a book funnel instead.
Book funnels allow you to earn far more than you ever could from Amazon KDP royalties.
They are the ticket to earning a great income as an author.
But thereās more to it than you think.
Hereās how I first discovered thisā¦
It was 2017, and I had just published my first book on Amazon.
After some initial sales, it was crickets.
I was desperate to make some income from my new career as an author.
But my current strategy wasnāt going to work anytime soon.
So I stopped trying to succeed with Amazon, and started playing a new game.
I built a book funnel, and started promoting my book there instead.
In the process of creating this funnel, I discovered I had an even bigger issue:
I had nothing else to sell besides my book.
$6 per customer was the most I could expect to earn.
I was chopping my chance of success at the knees.
So I developed a consulting offer for $3K/month.
And, I promoted this inside my book funnel.
But then, I ran into my next problem:
Traffic.
Posting on Facebook wasnāt working.
So I reached out to a couple of guys I knew and asked to be on their podcasts.
Those interviews brought me a good # of book sales, but more importantlyā¦
Those book sales turned into my first three consulting clients (each paying 3K/month).
Do the math and youāll seeā¦I went from nothing to a six-figure income within about 30 days.
In hindsight, I only did 3 things:
Wrote a short book that displayed my unique method
Developed a premium offer to sell after the book
Drove enough traffic to the book funnel to get conversions
(by the way, it takes about 100 book sales to get 1-3 high-ticket clients)
This game is predictable when you have the pieces in place and you know what #ās to look for.
And if you donāt have a book funnel yet, youāre missing out on the single biggest piece of automation to make money with your book.
Iām building funnels for some big names right now - including a 9-figure business owner whose name I will reveal soon.
If you want to be next, book some time with me here and let's chat:
api.authoros.io/widget/booking/k15ZMkAGs6QN5FDl1Odā¦
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**How Russell Brunson built a $265M software company... with BOOKS**
Back in 2017, I made a trip to ClickFunnels headquarters in Boise.
I had one goal: Learn directly from Russell how he was scaling so fast.
What he told me changed everything about how I think about books.
Most people think books are for credibility.
Russell told me they're for cash flow.
Here's the playbook he walked me through:
ā Write a book that solves a real problem
ā Build a funnel that breaks even on the front-end
ā Upsell high-value products on the back-end
ā Scale with paid ads (every customer = pure profit)
The math blew my mind:
ā¢ Spend $35 to acquire a book buyer
ā¢ Book sells for $8 (you lose $27)
ā¢ Upsells in the funnel bring CAC back to $35+
ā¢ Net result: Break even/profitable customer acquisition at scale
This is how ClickFunnels got 150,000+ users.
Not through cold outreach.
Not through content marketing alone.
Through a systematic book funnel that turns readers into customers.
Sitting in that Boise office, Russell showed me the exact funnels generating millions.
His "Secrets" trilogy wasn't just content marketing.
It was their primary customer acquisition engine.
The lesson: Your expertise is your unfair advantage. Package it into a book. Build a funnel around it. Scale with ads.
Most coaches are leaving millions on the table because they think books are just "nice to have."
Wrong.
Books are business assets when you build them right.
P.S. - I wish I would have taken a picture with Russell, but the shy/introverted me just took a picture with his car instead. š
6 - 0
What if I told you that someone I know spent 15 years thinking about writing a bookā¦ and then finally finished it in just a few months?
That someone is Mike Hambright ā a highly successful real estate investor and the leader of InvestorFuel, a mastermind community of over 250 top-performing real estate investors.
If anyone could have figured out how to write a book on their own, it would be Mike.
Mike has been a friend of mine for over a decade. We've been inside real estate masterminds together.
Heās built multiple successful businesses, leads hundreds of high-achieving investors, and has the resources to hire anyone he wants.
Yet even Mike had been talking about writing a book for over a decade.
Like many successful entrepreneurs, he kept pushing it off, convinced it would be too complicated, too time-consuming, or that he didnāt have the right framework.
Sound familiar?
But hereās what changed everything for Mike:
He stopped trying to do it alone.
Think about that for a second.
A successful investor who leads 250+ other successful investors ā someone who clearly knows how to get things done ā still needed the right framework and guidance.
Instead of continuing to kick the can down the road, Mike worked with me to ensure his book idea didn't rot inside his Google Docs any longer.
The result?
He just published his 200-page book āInvestor Launchpadā ā and heās so confident in the process now that heās planning to write two more books in the next 6 months.
Mike is also about to build and launch his book funnel and create a predictable stream of leads for his coaching business.
Speaking of that, here's one thing we spent a lot of time on to make sure his book brought in clients....
Mike didnāt just write a book to check a box or call himself an āauthor.ā
He wrote a book that:
1) Displays his unique approach to real estate investing
2) Overcomes his prospects objections before they even get on a sales call with him.
3) Invites them to take the next step (in various ways)
As Mike put it: āThe goal isnāt to just check the box and say, āI have a book.ā Itās to actually write a book that helps overcome objections that your potential client has.ā
Check out Mike's Testimonial here:
https://www.youtube.com/watch?v=PpeIK...
If someone of Mikeās caliber benefits from proven guidance, imagine what it could do for your business.
If youāve been thinking about writing a book (whether itās been 15 years or 15 minutes), donāt try to figure it out on your own.
The framework works. Mike is proof. And heās not the only one.
Ready to stop procrastinating and start writing?
Comment "BOOK" and let's talk.
watch video on watch page
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I recently had a breakthrough that shook me.
I was doing some somatic work, processing this heavy charge around feeling like a failureāsomething Iāve carried for a long time.
What came up surprised me.
On the surface, I thought I wanted success.
I felt that once I was āsuccessful enough,ā Iād feel good, validated, and free.
But here's what I discovered:
I was just playing the egoās game.
I was comparing myself to others.
Judging people who werenāt where I thought they āshouldā beā¦
(and also secretly resenting the ones ahead of me)
I judged friends for not chasing their dreams.
I judged strangers for staying in 9-5 jobs.
I judged the āsuccess brosā for being arrogant and obsessed with money.
I even judged the ultra-successful for not bringing me with them.
It was all just projection.
A way to avoid feeling the pain underneath.
Hereās what I realized:
Success and failure are the same game.
Theyāre both built on comparison.
They both require someone else to lose for you to win.
And neither are real. Theyāre just labels the ego clings to.
The moment I saw that, everything softened.
I felt like I could rise above it.
I donāt want to be a āsuccess broā any more than I want to be a āfailure.ā
I want to play for something else entirely.
To create because it matters.
To serve people I believe in.
To set goals that come from within (not from needing to prove stuff).
Thatās the energy Iām bringing into everything nowāespecially the books I help others create.
Because the world doesnāt need more ego-driven content.
Not books to chase clout.
But books that say something real.
Books that help people.
Books that mean something.
If youāve been sitting on a bookāespecially one rooted in your real storyāthis might be your sign to write it.
7 - 1
Telling 10-15 stories is the perfect amount for your non-fiction book...
Here's why the research proves it...
Social psychology research identifies 10-15 pieces of social proof as the optimal range for BELIEF CHANGE.
Below this, people remain skeptical.
Above this, they experience "proof fatigue" and stop processing the evidence.
Collect your 10-15 power stories ahead of time, sprinkle them throughout, and watch your book transform the minds of your readers.
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A book by itself is powerful.
But pair it with YouTube ā and something crazy happens.
Clients start coming to you.
Here's a little story behind how this works...
In the last 10 days, I've signed three new clients.
When I started our discovery calls, I asked:
"Where did you find out about me?"
All three of them said:
"I watch your YouTube videos."
Sometimes they also buy a copy of my book before we speak.
But when they show up they are ready.
This works because of something called the "7:11:4 Rule".
Google did a massive study on what makes customers buy.
Here's what they found:
Customers donāt buy until they:
ā Spend 7 hours with you
ā Receive 11 touchpoints
ā Across 4 different formats
Touch points = the # of times they hear from you.
Formats = email, YouTube, your book, and a zoom call.
So if someone watches a few YouTube videosā¦
Then reads your bookā¦
Then gets an email or joins a callā¦
Boom ā 7:11:4. Trust is built. Theyāre ready.
This is why I like books (they rack up a lot of hours getting you to the 7).
But they don't promote themselves.
You have to.
That's why YouTube is the perfect partner.
The YouTube algorithm promotes you (for free).
They even pay you for it once you're monetized...
(I've made $200 in AdSense so far in July, which isn't life changing, but the idea of getting paid to market myself is nuts)
YouTube is also an additional touch point and format (helps with the 11 and 4)...
And the videos you make keep getting views for months (and even years) after you publish them.
One of my clients came from a video that was one year old!
So, unlike a Facebook post...
YouTube content compounds over time.
It's the perfect place to make yourself known to new people...
Who will then buy your book...
Who will then work with you.
A simple customer journey, built on trust and value.
If you haven't started on YouTube, think about it.
If you have, keep going.
It takes a while, but it's damn well worth it.
Brian
P.S. Iām starting to think this might be the best system for turning content into clients.
So Iām considering opening up a few client spots where I help you:
-Write a book
-Launch or grow your YouTube channel
-And connect the two to bring in warm, high-trust leads every week
If youāre curious, comment āYouTubeā and let's talk.
2 - 2
AI is changing the book publishing world in BIG ways.
Here are some of my bold predictions on how AI shapes books in the next 2 years...
Books will:
ā”ļø Come with AI companions that guide you through them
ā”ļø Be adjustable based on education level, language, etc
ā”ļø Contain mostly story, philosophy, & belief-shifting content
ā”ļø Actionable advice will be offloaded to prompt-driven environments
Also...
You will be able to ask the AI guide clarifying questions as you go through.
This will increase reader comprehension 1000%.
Game changer.
I'm already rewriting my books to be more philosophical...
And building GPT's to handle the actionable sections.
If you're in the process of writing a book, this is how to get ahead of what you'll eventually have to go back and fix later.
P.S. - Don't use AI to write your book.
AI can help with book concept, title, outline, editing, AND writing...
But here's the truth:
If you let AI write the actual words for you, your book will feel inauthentic.
The market will be flooded with AI written books, making it even more imperative to take the time to write yours by hand.
This is how you stand out in the future (ironically).
1 - 1
When my life feels the MOST challenging...
Here are two key things I try to remember:
One - A breakthrough is closer than ever
Two - The more I resist the struggle, the longer the breakthrough takes.
If you're sitting in some shit right now, the universe is working hard to point you in the right direction.
Serendipity is real.
Pressure creates diamonds.
Let go, trust, and see what's around the corner.
4 - 0
I help coaches & experts attract high-ticket clients with books. 3x Author, Dad & Yoga Enthusiast.