Lesson 4: no pain, no gain
Lesson 3: Rome wasn’t built in a day
Getting brutally honest feedback is a good thing
The toxic productivity trap
This is Diary of a Beauty Founder series I’m taking you behind the scenes of building @KraveBeauty
Just a girl, in Brazil, with half her luggage dedicated to sunscreen 🧴🌞
𝗧𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲 spf for 𝗮𝗰𝗻𝗲-𝗽𝗿𝗼𝗻𝗲 𝘀𝗸𝗶𝗻.
pov: you’re everyone’s #sunscreen mom and you’re not complaining
If you have deeper skin, I highly recommend looking for a chemical sunscreen.
Mineral or chemical suncreen? and Is beef tallow the new sunscreen??
June 18, 2025
Face lifting in Korea
Here are my honest thoughts on Merit’s new Uniform Tinted Mineral Sunscreen.
Perfectionism is the enemy of momentum
My ride or die make up products 💄
Propaganda I’m not falling for 👀
did Savannah James just copy KraveBeauty?
I flew to Australia to avoid the tariffs and test seven of their most iconic sunscreens.
Networking and my life as a beauty brand CEO ✨💄
I’ve been seeing a lot of different forms of refill packaging 👀♻️
Why does the beauty industry loves plastic?? 💄🌎
How to find the perfect baby pink blush 🌸
Do you know where your ingredients come from ?
The US healthcare system is so broken that I plan my doctor visits around my trips to Korea
8 years of running a global beauty brand… and I still get impostor syndrome?!
Obsessed with Kim Jiwon’s pink make up look 💕
Plumptuous Lip Jelly shades Breakdown✨
This is the world’s first Refillable Lip Jelly!
We are pro jars, and here’s why we use jar packaging ♻️
Rebranding my husband’s hair
F*@k being humble…and brag better!
struggling to start over?
the world’s first refillable lip jelly is here
a refill pouch that saves 87% of packaging material 🤯
here’s to trying a future self journaling to live your dream life in 2025🎆 save this! #journaling
thank you fam for sticking around another moon with me 💖
home alone #christmas but make it self care
Grwm to go to the YouTube aapi gala🎄🌴 do you spot any of your creators?! #youtubecreatorcollective
$35 haircut in New York City
5 tips to shop responsibly this Black Friday
You can save small businesses from closing down in 2024 Black Friday
The perfect lavender blush doesn’t e….. @HaleyKimaking 💗
November 18, 2024
Never seen a toner like this…😳🤯
What’s better than thrifting or buying sustainable fashion pieces? Clothing swap. #sustainability
“beauty creators shouldn’t talk about sustainability or climate change” they said
underconsumption core is a privilege
This makeup wipe dissolves in WATER
Hey, I’m Liah! I create videos to make taking care of yourself more approachable by offering skincare, self-care, and lifestyle tips. This channel invites you to take care and #PressReset: I want to help you break down and decode the flood of information out there on all the rules, routines, and ingredients that surround us.
I used to work in the beauty industry professionally, and now I’m pursuing my dream as an entrepreneur and content creator. My skincare brand KraveBeauty was born after talking to you for so many years and realizing that there was a real need for a more transparent approach to the skincare industry. I launched the KraveBeauty line based on simple but effective products, designed around what your skin intuitively craves, and committed to the utmost honesty with your well-being in mind first and foremost.
I hope you find this space safe enough to open up candid conversation and share your personal journey with the rest of the #PalmPalmFam too. As always, take care.