The subject of Strawberry Smell, a romantic comedy series that combines love and hate; The arrogant, vagrant Burak (Yusuf Çim) and smiling, warm, sincere Aslı (Demet Özdemir) meet during an unpleasant car accident and do not like each other at all. Aslı loses her job due to this accident and on the way to Bodrum to work during the summer, they meet Burak again on the same plane...
The couple, who started fighting and bickering from the first moment they saw each other, got off the plane thinking that they would never see each other again, but fate has already started to weave their nets to bring them together. Aslı has fallen in love with Volkan (Ekin Mert Daymaz), whom she met while she was baking in Istanbul, and it is a great coincidence that Volkan is Burak's cousin! While they thought that they would never see each other again; Aslı, Burak and Volkan fall into a game in Bodrum that they don't know the end of...