05:52

The Ripple Effect: Access to Capital and Small Businesses

03:38

The Ripple Effect: Immigration Reform and Small Businesses

04:11

The Ripple Effect: Regulatory Relief and Small Businesses

17:11

How to Use a Tool Like Upwork to Find Talent

04:05

Why You Need To Find The Intersection Of What You Are

01:44

Why “B” Students Make Better Entrepreneurs

06:01

The 3 Crowdfunding Types

02:07

Services are Invisible, so Consumer Focus on Proxies

03:45

Using Strategic Partnerships to Fund Product Development

02:18

The Different Roles of a CEO and President

04:18

The Founder's Dilemma – Wealth or Power

02:19

Can I ask a Favor?

02:39

3 Things Every Business Needs

04:10

How the Endowment Effect Gets Prospects to Buy

01:36

Just out of curiosity…

02:14

Just one more thing…

02:52

Develop a Minimal Marketable Product First

03:44

How Marketers Use Anchoring Bias to Alter Perceptions

01:29

…Enough?

01:38

If I can… Will you… Sandwich

03:24

Remove Emotion and Increase Trust with Menu Pricing

01:41

How the Sunk Cost Bias Effects Your Decision Making

01:37

Before you make up your mind…

02:07

What makes you say that?

01:30

Recognizing Window and Mirror Leadership

03:43

Proxies to Demonstrate Your Authority

01:36

What happens next is…

01:32

Most People…

04:35

Increase Sales Conversions By Using The Viable Customer Model

03:35

How Motivated Blindness Affects Businesses

01:15

Don’t Worry…

01:28

If you… Then… Sandwich

02:40

What Color is Your Time?

04:15

The Best Type of Salesperson

01:30

There are two types of people…

01:48

I’m Not Sure It’s for You But…

02:50

How the Affordable Loss Principle is Changing Business

01:36

You have three options…

04:17

Four Kinds of Entrepreneurs & Why it Matters

01:33

I’m guessing that you have not got around to…

02:14

Business is Like High School

01:35

You Don't Own Your Social Media Accounts

07:13

Startups and the Dunning Kruger Effect

03:03

Understand your Audience – Affluent vs Middle Class

02:00

Your Limits to Liability in an LLC

04:24

Why You Need to Embrace a Blue Ocean Strategy

03:21

The Risk of Moving from Small to Large-Scale Solutions

01:31

Be Aware of the Source of Knowledge

03:24

Creating a New Category is Hard

03:50

Why Your Solution Needs to Be Hyper Focused

01:39

“Just Imagine…”

04:27

The Monkey and the Pedestal

02:58

Be Polarizing on Purpose

01:37

How Would You Feel If…

01:34

When would be a good time…

07:23

The 4 Emotional Appeals to Get People to Pay Attention

04:18

Why You Need a Value Ladder

02:41

Beyond Stage 1 Thinking, “And Then What Will Happen?”

02:14

What Do You Know About…

01:33

How Open-Minded Are You About…