06:48

Mevo '23 Demo

05:01

Platform Overview

01:00

60 Seconds with M/E

09:17

Commonly Asked Questions About Data Privacy

31:33

Mevo Fireside Chat

01:19

Rebuilding the Customer Journey with Marketing Evolution

42:12

See what sticks: ‘Test & Learn’ your way to growth

37:40

Implementing a Data Privacy Resilient, Cross Channel Impact Measurement Solution

19:14

Cross-Channel Attribution with Federated Data

00:51

Defining Data Federation

04:40

Marketing Evolution: Who We Are & What We Do

01:26

Partner with a Leader.

52:06

Eliminating Advertising Waste using Advanced Analytics

02:26

What is unified measurement? | Making the Switch to Unified Marketing Measurement

00:43

5 Media Myths Debunked

05:00

Myth: Advertising Needs Some Time to Work

03:24

Myth: Higher Rated Media Vehicles are Worth the Premium

03:49

Myth: Different Media do Different Things

03:10

Myth: "Branding Media" Can't Be Held Accountable for Sales

03:42

Myth: Traditional Media are Dead in the Digital Age

01:25

Traditional Media is Still Relevant

01:10

How Advertising Actually Works

01:43

Any Medium can Generate Great Impact

02:27

How does Marketing Evolution leverage Unified Measurement?

01:49

Pay Attention to Cost and Value

01:03

Why Brands Choose Marketing Evolution

02:20

Marketing Mix Modeling (MMM)

01:43

Single Touch Attribution

02:04

Multi-Touch Attribution (MTA)

05:24

Measurement Solutions Challenges & Limitations of Conventional Methods

04:10

Multi-Touch Attribution (MTA) Isn't Optimal

00:58

What is Unified Measurement?

03:24

Unified Measurement - Pros & more pros!

02:02

1st Party Data vs 3rd Party Data

01:50

Data Quality is Extremely Important

03:24

Defining Your Marketing Problem

06:06

Marketing Measurement Techniques: MMM & MTA

01:02

The Solution to Today's Problem: Unified Measurement

03:01

Unified Blends Data, Technology & Analytics for Optimal Results

06:04

Become a Data Quality Leader with these 7 Data Quality Dimensions

02:57

Key Recommendations for High Quality Data

05:27

Marketers are Demanding More from Their Marketing Measurement & Optimization (MMO) Solutions

04:01

Marketers Cannot Afford to Ignore Data Quality

03:59

Marketers Must Prioritize Data Quality

03:09

Thought Leadership Paper (TLP) Background

01:43

Why Marketers Need Better Data Quality

05:35

Addressing the Newest Challenges in Attribution

04:05

Tech & Legislative Change is Constant

02:28

A Holistic Solution to New Challenges

01:04

Navigating the Future of Measurement

04:25

The Pitfalls of Legacy Measurement

02:34

A Rapidly Changing Consumer Marketplace Creates Widespread Uncertainty

02:35

Evolving Measurement Perspectives

03:36

Consumers are Still Purchasing & Consuming Media...Just Differently!

01:53

Behavioral Digital KPIs and Brand Health KPIs are Vital

02:32

Location as an Immediate and Long-Term KPI

03:05

Using Test & Learn to Experiment

04:01

Faster, More Efficient Decision Making in Uncertain Times

04:09

Financially-Driven ROI Evaluation

03:57

From Proving to Improving Marketing's Value