Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today.

Resonating with its brand proposition, “Aarambham Okka Aduguthone", which translates “The beginning is with one step”, the channel is always in constant attempt to inspire and impact viewers to take a small step that could make a big difference in their lives.
Embodying the brand proposition, Samantha Akkineni, has been announced as Zee Telugu’s Brand Ambassador.

Zee Telugu is the first entrant in the Southern market from the Zee bouquet. The channel reaches to around 75 Million people across the country week on week. Through aspiring characters and progressive narratives in fiction and differential content offering from non fiction and events, Zee Telugu has been successful in showcasing ordinary stories in an extra ordinary way as it continues to work towards being #ExtraOrdinaryTogether
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