Internal challenges for SMEs when advertising include smaller budgets than their big brand competitors, so you have to fight clever.
Many SMEs lack marketing resources, no competitive analysis, little or no software or technology to streamline your advertising process and limited time.
Arm your business with the best insight and experience available. What your business may lack in spending power you have to make up for in intelligence and agility.
Often and because of the lack of data business owners and marketing managers have to rely on gut instinct or personal experience when advertising. There are many reasons why you shouldn’t always trust your gut, particularly when advertising. Read our blog to find out why.
At Buymedia even though we have collectively over 100 years of advertising, media and marketing experience we force ourselves to mistrust our instinct every day. Only by practicing evidence based advertising can we help businesses build sustainable growth over time.