Scottish producer, DJ, singer, and songwriter Sam Gellaitry creates vivid, genre-blurring music inspired by synesthesia—translating sound into color and emotion. Raised in Stirling, Scotland, he first built a cult following on SoundCloud with early EPs like Escapism and IV. Over time, Sam expanded his creative scope, incorporating his own vocals and visuals. His 2021 single “Assumptions” surged across social media in 2025, soundtracking over 500,000 short-form videos and earning organic support from LOEWE, Megan Thee Stallion, Kate Hudson, and Alix Earle. Touted as a contender for 2025’s Song of the Summer, it topped Spotify and Apple Music charts and hit #2 on both Shazam and TikTok’s Viral 50. After years of sonic experimentation and cult collaborations with artists like PinkPantheress and Kaytranada, Sam is now preparing to release his highly anticipated debut album this August—a technicolour culmination of his evolution.