If you live in Connecticut, the name Kaoud instantly brings to mind the resplendent colors and intricate patterns of oriental rugs. The credit is partly owed to the fact that Kaoud Oriental Rugs has been in business for more than 50 years. Today, it's the largest family-owned direct importer and retailer of oriental rugs in New England. If name/brand recognition is the main reason for the business's success, face recognition is surely a runner-up.