The Academy of Special Event Professionals (ASEP) was created in response to the special event industry's need for both online and customized training. It was originally founded as Beverly Clark Hospitality Training, which has been serving the industry for 12 years. Beverly Clark helped launch the entire wedding business industry boom with her wedding planning books and wedding accessories and then answered the call of wedding businesses as a solution to wedding marketing with the advent of the Internet. Over the years, the Beverly Clark name spread internationally in the wedding business community as it continued to become a resource to wedding professionals world-wide. The Academy now reaches beyond the "hospitality industry" to all facets of the entire special event industry. What makes ASEP unique is that all of the education and content was and is created by event professionals for event professionals, and is continually kept current, as our industry changes daily.