Beauty innovation. Born in Japan.
Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.
Welcome to the Shiseido USA channel where you can find all things skincare, makeup, and suncare. Learn how to use your favorite products like Ultimune Power Infusing Concentrate or Essential Energy. See videos from your favorite influencers like Hunter Schafer, Megan Rapinoe, PONY Syndrome, and more. Discover more about Shiseido’s sustainable beauty actions including refill services.