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The Destandardization of Admissions Testing

42:11

Graduate Recruitment is Changing: Insights from a Director of Graduate Admissions

33:11

DEI in Higher Ed: Continuing the Conversation

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Creating a New Advancement Playbook

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Tackling Transfer: Community College Pathways

26:03

Trends in Digital Marketing: Creating Authenticity in a Virtual World

44:23

Leaving a Legacy by Walking Away from One: Why a Return to “Normal” Won’t Set You Apart

25:59

Trends in EdTech: A Fireside Chat with Industry Leaders

36:56

Redefining the Student Experience: Student Journey Mapping

58:07

Paul Leblanc on Innovation, Marketing, and the Future of Higher Ed

40:56

TikTok: How Higher Ed Hits The Woah

49:25

Ultimate Synergy: Search and Content Marketing

58:19

The ^Ombuds Office: Building Partnerships with Student Affairs

57:11

Today’s Traditional and Non-Traditional Enrollment and Marketing Trends

58:23

Gratitude for Student Learning and Leadership

51:29

Homegrown Social Media Influencers

01:02:45

Trademarks and Licensing: Why It Matters Beyond Athletics

31:29

Faculty Influencers: Working With Teachers to Tell Your Story

57:32

From Student Affairs to the Presidency

59:58

Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

57:48

Rethinking College Student Development Theory Using Critical Frameworks

57:05

Safety and Wellness Marketing and Messaging

55:06

Marketing Authenticity in Higher Education

28:43

#NACAC19: What To Know Before You Go

55:26

Pop Culture Marketing: How Gonzaga Proved It Does Exist

29:04

Digital Engagement on Move-In Days

55:00

Non-traditional Perspectives on the Value of Higher Education

57:41

College Men & Masculinities

59:38

Leading with a Racial Justice and Decolonization Lens

43:58

Secret Shopping College Admissions

37:50

Shot List: How to Make Video Work for You

49:13

From Agency to EDU: Lessons in Solving Brand Problems

36:50

Cannabis & College: Recreational Cannabis as a Marketing Tol

59:08

Closing Colleges and Universities: Helping Displaced Students Transfer Credits

38:47

Living on Campus: An Architectural History of the American Dormitory

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Debunking the Myth of Job Fit

59:54

Giving Days: Why Partnerships Matter

46:35

Talk Triggers: Operational Differentiators that Compel Word of Mouth

31:34

SUNYCUAD: New York's Advancement Conference

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What Is Our Product?

58:45

Social Class and Student Affairs

01:00:54

Who Do You Want to Be? Career Trajectories and Global Trends

47:45

A Primer on Podcasting: What to Know Before (and After) You Start Your Institution’s Podcast

58:40

40th Anniversary of CAS

54:35

The Often Forgotten the Significance of Marketing Before, During, and After a Crisis

29:54

Join the Reach Higher Movement

49:13

Effective Yield Strategies, Pre and Post-May 1

46:21

Is the Student a Consumer? True, False, or Somewhere Between...

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Artificial Intelligence 101

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AI in Advancement: Industry Panel

30:49

AI Enabled Fundraising

44:32

The CASE for an Alumni Engagement Metrics Framework

59:27

Un(der)employed in Student Affairs

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Contested Issues Debate Live from #ACPA17

01:58

Higher Ed Live from AMA: Deborah Maue Discusses The Four P's Of Marketing

01:12

Higher Ed Live from AMA: Deborah Maue Discusses A Recent Organizational Change

00:49

Higher Ed Live from AMA: Lawrence Lokman Share A Marketing Challenge

00:41

Higher Ed Live from AMA: Lawrence Lokman Identifies A Positioning Opportunity

00:45

Higher Ed Live from AMA: Lawrence Lokman Discusses The Keynote

01:18

Higher Ed Live from AMA: Rebecca Bernstein