Since its notorious launch in 2010, CairoZoom.com has become part of the pop-cultural zeitgeist. Having not only cornered but also created the market for nightlife photography and videography, hundreds and thousands of users scramble daily to click onto the site to find out what happened (and who happened) the night before.
The magic of the platform has always come from its careful nurturing of young, exciting and visionary in-house photographers and videographers who tackle their day-to-night tasks with gusto, resulting in gripping images that have begun to define the very aesthetic of an entire generation of young dynamic Arabs.
In Feb 2016 the iconic website underwent a game-changing expansion, positioning itself as the region's first platform spotlighting a diverse portfolio of current and cutting-edge lifestyle photography, video and visual talents.