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About
Raja Jesrina Arshad, Founder & CEO of silicon-valley VC-backed startup PurelyB (www.PurelyB.com), leads the charge in Malaysia & Southeast Asia's wellness industry, propelling Malaysian Rainforest superfoods globally. Her accolades include prestigious titles like "Rising Entrepreneur of the Year," "Top 10 Amazing Women," and "Top SE-Asia Women Entrepreneurs" from renowned entities such as Red Herring, MDEC, Tatler, CIO ASEAN, Tech in Asia, and more. Beyond business success, her mission encompasses empowering women founders, upskilling marginalized communities, and preserving Malaysia's profound wellness heritage on a global scale.
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