Channel Avatar

YouTube Creator Liaison @UC1ElwUxgOSHK7ENhTe9tiCA@youtube.com

70K subscribers - no pronouns :c

Hi! I'm @reneritchie. I work @YouTube as the official Creato


Welcoem to posts!!

in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c

YouTube Creator Liaison
Posted 4 weeks ago

What's your biggest question about creating content on YouTube today?

20 - 10

YouTube Creator Liaison
Posted 1 month ago

Starting July 31, YouTube is rolling out a way for creators to appeal some types of YPP suspension up to 7 days *before* they take effect! (IOW — Before creators lose access to monetization!)

This is intended to:

- Help reviewers get more info before suspensions
- Ensure channels aren't suspended during appeal
- Help creators prevent loss of access to monetization on successful appeal

More info on Creator Insider!

https://www.youtube.com/watch?v=9s0ci...

12 - 2

YouTube Creator Liaison
Posted 2 months ago

Release Notes, my regular chat series with Johanna, YouTube's chief product officer, is back y'all! This time:

👖 Will we ever see longer Shorts?
💬 New Shorts features!
🥰 Community building!
🪄 Abara-cadabra?!

Thanks Jenny Hoyos and Ian Boggs for the creator questions!

https://youtu.be/d04A_wa2GOE

7 - 0

YouTube Creator Liaison
Posted 2 months ago

Do you make your thumbnails before or after you record your videos?

20 - 4

YouTube Creator Liaison
Posted 2 months ago

🙋 Creators, what are your biggest questions about the YouTube algorithm this week?

17 - 6

YouTube Creator Liaison
Posted 2 months ago

The strategist. The algorithm. The liaison. Join Gwen Miller of Mythical, Todd Beaupré of YouTube growth and discovery, and yours truly for Creator and Industry track sessions ‪@vidcon‬ ! Myths will be busted. Keys will be revealed. Thursday 11:15am and Friday 12pm. Sched ‘em up now!

29 - 1

YouTube Creator Liaison
Posted 2 months ago

New podcast alert! Join Cleo Abram, YouTube VP of Creator Product Amjad Hanif, and yours truly as we chat about building businesses, balancing long-form and Shorts, and AI tools! https://youtu.be/wGq1m5XXn8E

10 - 0

YouTube Creator Liaison
Posted 2 months ago

Creator Insider Newsflash this week!

✂️ Editor for 6+ hr videos
🩳 Comment topics experiment for Shorts
☑️ Multi-select published comments
🤖 Shorts titles on Android
🇰🇷 Shopping in Korea

Conor has all your deets!

https://www.youtube.com/watch?v=S8Ugi...

9 - 0

YouTube Creator Liaison
Posted 3 months ago

More on Thumbnail Test & Compare!

blog.youtube/creator-and-artist-stories/renes-top-…

18 - 0

YouTube Creator Liaison
Posted 3 months ago

Yes! It’s true! Thumbnail Test & Compare (A/B Testing) is rolling out over the coming weeks to all creators with Advanced Features enabled! 🎉

Lauren has your details!

https://youtu.be/1KAYAhIWsdY

Some Thumbnail Test & Compare (A/B Testing) best practices I’ve found helpful:

🕰️ Test immediately for core audience, test (again) 72+ hours later for casual audience, much later for evergreen

😮 Start with bigger differences (eg layouts/elements) and get more granular later (eg facial expression/shirt color)

👀 Focus on watch time. CTR can lead to click bait which can lead to abandonment which can tank performance. Watch time gives both click/promise and retention/reward

😬 Be patient and be curious. Not all tests will end with statistically significant results. If at first you don’t get insights, experiment, learn, and test again!

🤔 It’s not just about one video’s performance but about learning how the audience reacts to your thumbnails over time to grow your skills and lift your whole channel(s)

🎉 Have fun! Test. Compare. Iterate. Repeat!

11 - 1