World Punjabi TV is a web based infotainment channel catering a global audience of Punjabis worldwide. With information, news, analysis and entertainment as its key domains, the channel aims to provide an enriching and absorbing experience to viewers with a taste for quality and class. Punjabi diaspora settled across the globe and Punjabis in Punjab form a quintessential target audience for the channel which aims to provide a wholesome infotainment space through its qualitative and thought provoking programming and news coverage from across the world with its dedicated team of over 100 reporters covering across the continents. India, US, Canada, Europe, Australia and New Zealand being the countries where coverage operations of World Punjabi TV and its crews will be primarily focussing.