Newsroom listens, captures, curates, transforms and pushes great content around the world, making global brands' central marketing efforts go further.
It's designed to support the in-market, local language social activity of international brands in a timely, centrally coordinated way. Its purpose is to maximize the local relevance and engagement of international brand social activity, with market-sensitive implementation of social strategies and campaigns.
We leverage our worldwide network of carefully selected and pre-tested local editors, journalists, copywriters and community managers, to set up in-market brand dedicated teams, trained to deliver timely local insight, content and social management.
All local activity is connected to our multilingual central command center, which implements, monitors and "Account Manages" global social initiatives, to maintain cross-market brand guardianship, visibility and consistency.