For more than 60 years, Crest has been taking care of America’s smiles. Along the way, we’ve touched just about every kind of smile there is. From young to old and everything in between. Smiles are what drive us to constantly innovate and create products that help everyone bring out their best smile. Because we know that a smile is more than just a sign of being healthy and happy, smiling actually improves your health and happiness. Crest. Healthy, beautiful smiles for life.