The University of Iowa is the lead organization for the Interprofessional Strategic Healthcare Alliance for Rural Education (iSHARE), funded by the Geriatrics Workforce Enhancement Program (GWEP). For the success of the iSHARE program, the University of Iowa is bringing together its Colleges of Medicine, Nursing, Dentistry, Pharmacy, Liberal Arts and Sciences, and Public Health. Our collaborations with primary care clinics in Eastern Kansas and Iowa, as well as with statewide community-based and quality improvement organizations, are achieving our goal of developing a geriatric care workforce that optimizes community engagement and integrates geriatric and aging mental health expertise into primary care.