Cinema has always been an art and a science requiring enormous synergy between creative artists and a product-driven industry. While cinema is a cultural artifact, the film industry is market-driven. A true marriage of academia and industry, the L V Prasad College of Media Studies continues to blend educational rigor with professional practice that ensures students are trained with creative inputs geared to meet industry needs. As a natural progression of our commitment to professional filmmaking and creating the next generation of Indian filmmakers, we have entered into an MOU with the MBA program of Manipal University, India's largest private university. This endeavor is to provide an environment for film students and management students to pool resources and propel Indian cinema into a global arena. Located as we are in the sprawling Prasad Studios campus in Chennai and equipped with state-of-the-art digital technology.