34:18

Linda Schupack, AMC: The Art & Science of AMC's TV Marketing from Mad Men to The Walking Dead.

58:27

Challenges Facing CMOs in the Age of Digital Marketing: A Panel Discussion

29:54

Dan Kahan, Yale Law School: Motivated System 2 Reasoning: Dynamics, Implications, Questions

37:35

Ari Sheinkin, IBM: The Optimization of Consumer Understanding

25:14

Molly Crockett, Yale University: Moral Outrage in the Digital Age

25:18

Anastasiya Ghosh, University of Arizona: Using Budgets to Improve Consumer Financial Decision-Making

30:20

Tat Chan, Washington Univ.: Search & Purchase: Retargeting Based on Online Consumer Behaviors

33:22

Pranav Jindal, UNC: The Importance of Price Beliefs in Consumer Search

27:25

Matthew Rocklage: The Positivity Problem: Using Mass-Scale Emotionality to Predict Market Success

28:41

Michel Tuan Pham, Columbia: The Make-up of Brand Character

27:21

Jian Ni: How Information Asymmetry in Crowd-funding Markets Affects Entrepreneurs' Decisions

30:47

Khaled Boughanmi, Cornell: The Dynamics of Musical Success

41:07

Will Platt-Higgins, Facebook: Using Revolutionary Technology to Connect with Consumers

13:52

Building Loyalty in the Age of Fragmentation

22:52

Stephan Gans, PepsiCo Yale Customer Insights Conference

24:09

Eric Solomon, Instagram: Tapping into Instagram's Cultural Force: The Dawn of Stories

40:24

Lee McCabe, Alibaba: The Future of Commerce in a Connected World

27:39

Emily Garbinsky, Notre Dame: How Spending Patterns Change when Couples Share Accounts

25:51

Aparna Labroo, Kellogg: When Social Comparison Reduces Desire for Innovative Products

29:43

Rajiv Garg, UT Austin: The Like Economy: Estimating the Value of Social Signals

28:38

Song Yao, Univ. of Minnesota: The Impact of Soda Taxation

29:05

Doug Chung, HBS: The Effects of Quota Frequency on Sales Force Performance

30:20

Elanor Williams, Indiana University: Making Your Problem My Problem

30:34

Stephen Anderson, Stanford Yale Customer Insights Conference

27:21

John Bargh, Yale University: Before You Know It: The Unconscious Reasons We Do What We Do

32:08

Anindya Ghose, NYU-Stern: Using A.I. to Monetize the Mobile Economy

33:13

Emily Culp, Keds: Ladies First: Modernizing a Brand by Putting Consumers at the Core

08:57

Barbara Kahn, Wharton: The Shopping Revolution: Winning Customers in an Age of Disruption

34:17

Dan Salzman, HP: How Brands Can Inspire Unity with Their Customers

11:26

Winning in Challenging Environments

08:54

What's Next for Omni Channel?

06:38

Marketing in the Digital Age: The Future

03:37

YCCI Discovery Projects

37:32

Claire Burns, MetLife: MetLife's Customer-Centric Transformation

34:20

Ronalee Zarate-Bayani, The Hershey Company: Marketing in a Digital World-Making Sense of the Madness

25:15

Michel Tuan Pham, Columbia Business School: Why Do Consumers Like Larger Assortments, Really?

24:21

David Reibstein, Wharton: The Branding of Nations

23:29

Song Yao, Kellogg School of Management: Advertising Along the Conversion Funnel

28:24

Shelle Santana, Harvard Business School: How Do Consumers Use Credit Card Rewards?

26:32

Xiao Liu, NYU Stern: How Consumer Reviews Affect Sales Conversions

17:38

David Schweidel, Emory University: Keeping Up with Social Media Conversation During Brand Crisis

19:51

Ryan Hamilton, Emory Goizueta Business School: Wish Lists, Window Shopping, and Electronic Carts

33:54

Duncan Simester, MIT-Sloan: The Surprising Breadth of the Harbingers of Failure

37:32

Stan Sthuanunathan, Unilever: Building a World-Class Insights Engine

58:55

Jeff Larson '99: Colloquium on Marketing Leadership

52:59

Katy Davis '12, ideas42: Colloquium on the Behavioral Science of Philanthropy

56:39

Tom Ascheim '90 and Karey Burke, Freeform - Colloquium on Marketing Leadership

01:29

CCI: The Value of Discovery Projects

58:11

Emily Culp, Keds' CMO - Colloquium on Marketing Leadership

26:50

Michel Pham: The Pleasure of Liking (and Disliking)

03:32

Zoe Chance, Yale SOM: Hacking Self-Control, a Page from the Millennial Playbook

27:50

Eric Solomon, Spotify: Holding Up the Mirror: Fan-centricity in the 21st Century

25:04

Donald Ngwe: Improving e-Commerce Margins by Adding Search Frictions

32:27

Kosuke Uetake: Signaling in Online Credit Markets

36:00

Ross Martin, Viacom: The "Fans First" Approach to Audience Intimacy

29:14

Ben Steele, REI: The Power of #OptOutside

30:50

Rob Schwartz, TBWA\Chiat\Day: The Seven Basic Stories in Marketing

35:11

Christine Barton, BCG: The Inverted Corporation

27:06

Eva Ascarza: Beyond the Target Customer: Social Effects of CRM Campaigns

30:46

Ron Shachar: The Effect of Links and Excerpts on Internet News Consumption