https://en.wikipedia.org/wiki/Generation_Z
Generation Z (often shortened to Gen Z), colloquially known as Zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years.

https://www.mentalfloss.com/article/609811/age-ranges-millennials-and-generation-z
Learn the latest definitions for the generational groups based on birth years, from the Silent Generation to Gen Alpha. Find out how Gen Z and Gen Alpha differ from Millennials and what factors shaped them.

https://www.britannica.com/topic/Generation-Z
Gen Z is the first true digital native generation. As opposed to millennials, the generation that lived through the rise of the Internet while still growing up with cable television and landline phones, Gen Zers have lived their lives fully connected digitally. Most of them do not remember life before smartphones, and all have grown up during a time of ubiquitous access to streaming content

https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/
Learn about the characteristics and views of Generation Z, the new cohort of Americans born after 1996. Find out how they differ from previous generations on race, education, politics and more.

https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z
Gen Z is the second-youngest generation, shaped by the internet, climate change, and pandemic lockdowns. Learn how Gen Zers differ from millennials, what motivates them, and how they consume online.

https://en.wikipedia.org/wiki/Generation_Z_in_the_United_States
Generation Z (or Gen Z for short), colloquially known as Zoomers, [1] [2] is the demographic cohort succeeding Millennials and preceding Generation Alpha. [3] Members of Generation Z were born between the mid-to-late 1990s and early 2010s, meaning the first wave came of age during the second decade of the twenty-first century, [4] a time of

https://news.stanford.edu/stories/2022/01/know-gen-z
Contributing further to the scholar's understanding of Gen Z was the creation of the "iGen corpus," a 70 million item digital repository of spoken and written language of people aged 16 to

https://www.pewresearch.org/short-reads/2019/01/17/where-millennials-end-and-generation-z-begins/
Learn how Pew Research Center determines the cutoff point between Millennials and Generation Z, and why 1996 is a meaningful year for generational analysis. Explore the political, economic and social factors that shape the formative years of these cohorts.

https://www.pewresearch.org/topic/generations-age/generations/generation-z/
Learn about the characteristics, attitudes and behaviors of Generation Z, the cohort born after 1996. Explore data and analysis on topics such as mental health, climate change, social media, politics and diversity.

https://www.nytimes.com/2019/03/28/us/gen-z-in-their-words.html
More than one-third of Generation Z said they knew someone who preferred to be addressed using gender-neutral pronouns, a recent study by the Pew Research Center found, compared with 12 percent of

https://www.investopedia.com/generation-z-gen-z-definition-5218554
Learn who belongs to Generation Z, the most racially and ethnically diverse generation of Americans born from 1997 to 2012. Find out how Gen Z views social issues, finances, retirement, and cryptocurrency.

https://www.pewtrusts.org/en/trust/archive/spring-2019/who-is-generation-z
As a result, Generation Z has fewer foreign-born members than the Millennial generation did in 2002—and a significantly higher number who were born in the U.S. to immigrant parents. One in 4 Gen Zers are Hispanic, significantly higher than their share of Millennials in 2002. The percentage of Asians is up slightly, from 4 percent to 6 percent

https://www.mckinsey.com/featured-insights/themes/the-a-to-z-on-gen-z
Learn about the digital-first generation that is shaping consumer, workforce, and societal trends. Explore articles, podcasts, and videos on Gen Z behaviors, preferences, and challenges across regions and sectors.

https://www.usatoday.com/story/news/2023/02/08/gen-z-explained/11150085002/
Gen Z is born between 1997 and 2012 and is shaped by technology, social media and pandemic. Learn more about this generation's diversity, education, politics and humor.

https://www.aecf.org/blog/what-are-the-core-characteristics-of-generation-z
Learn about the core characteristics of Generation Z, born after 1996, who are racially diverse, digitally native, financially minded, mentally challenged and politically progressive. See statistics and resources from the Annie E. Casey Foundation on this generation.

https://www.usatoday.com/story/news/2022/09/02/what-years-gen-x-millennials-baby-boomers-gen-z/10303085002/
Gen Z is anyone born between 1997 and 2012, according to Pew Research Center. Learn more about the age ranges and characteristics of Gen Z and other generations, from baby boomers to Gen Alpha.

https://www.statista.com/topics/10522/generation-z-in-the-united-states/
Learn about the demographics, education, workforce, politics, and religious beliefs of Gen Z, the generation born between 1997 and 2012. See current data and trends on how Gen Zers live, work, and think in the U.S.

https://www.mckinsey.com/featured-insights/generation-z
Learn how Gen Z consumers and workers are shaping the future of retail, fashion, and society. Explore articles, podcasts, and reports on Gen Z behavior, preferences, and challenges across regions and industries.

https://www.bbc.co.uk/bitesize/articles/zf8j92p
Learn about the different characteristics and stereotypes of the various generational groups, from the Silent Generation to Gen Alpha. Find out how they communicate, work and relate to each other in the digital age.

https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20gen%20z/what-is-gen-z.pdf
Gen Z is the second-youngest generation, born between 1996 and 2010, shaped by the digital age, climate anxiety, and COVID-19. Learn about their identity, behaviors, values, and differences from millennials in this McKinsey article.

http://socialmarketing.org/archives/generations-xy-z-and-the-others/
Learn about the different generations in America, from the Depression Era to Generation Z, and their characteristics, experiences and values. Find out how demographics and market research define and describe the population cohorts in society.

https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies
Gen Z is a hypercognitive generation that values individual expression, social causes, dialogue, and truth. Learn how Gen Z influences consumption patterns and what it means for businesses in Brazil and beyond.