https://blog.hubspot.com/marketing/video-marketing
Video marketing improves SEO and boosts conversions and sales. Of marketers, 31% add video to improve SEO. Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page. More than 60% of marketers say their customer acquisition cost has gone up.

https://business.adobe.com/blog/basics/video-marketing
Video Marketing. DX Adobe. 2021-08-19. Quick definition: Video marketing is using video to promote your brand, product, or service. Key takeaways: Video marketing is an emotionally engaging way for brands to connect with customers and catch their attention in a digitally overloaded world. Strategic video marketing considers your brands' goals

https://www.semrush.com/blog/video-marketing/
Video marketing is when you use video content to promote a brand, product, service, or cause. It involves planning, creating, editing, and sharing videos for different mediums. From social media platforms to websites and vlogs. Marketing videos can help generate engagement, brand awareness, and leads.

https://advertising.amazon.com/library/guides/video-marketing
Video marketing. Video marketing refers to the use of video content to promote a brand, product, or service. Video assets can be used in marketing strategies across a variety of channels and formats to help reach and engage audiences. Start using Amazon Ads to display your products and create campaigns.

https://www.simplilearn.com/what-is-video-marketing-working-examples-strategies-article
Video marketing is a great equalizer, enabling small-to-medium-sized businesses to compete against larger organizations effectively. The right video marketing campaign can level the playing field because a good, eye-catching, memorable video is compelling regardless of the size of the business that released it.

https://backlinko.com/video-marketing-guide
Video marketing is the practice of planning, creating, editing, publishing and promoting video content in an effort to promote a brand, business or product. Common platforms that businesses use for video marketing include YouTube, Facebook, Snapchat, Vimeo and Instagram.

https://www.adobe.com/express/learn/blog/video-marketing
What is video marketing? Video marketing is a marketing strategy that uses video content to promote products, services, or the brand. Video marketing harnesses the power of videos to engage with audiences and convey messages in a dynamic and visually appealing way, with the end goal of driving brand awareness, lead generation, and sales.

https://www.ngdata.com/what-is-video-marketing/
Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to's, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

https://builtin.com/articles/video-marketing
Video marketing is any form of marketing that applies a video format to spread brand awareness, reach new customers, and sell products and services. In the world of video marketing, between YouTube tutorials and TikToks, companies have even more options to reach consumers in digital spaces. As a result, video marketing has become a top trend

https://www.reliablesoft.net/video-marketing/
What Is Video Marketing? Video marketing involves using video content to engage, entertain, educate, and inform audiences about your brand and products. Brands use video marketing through various stages in the consumer journey, attracting new buyers, earning trust, and increasing conversions.

https://www.visme.co/blog/video-marketing/
Here are a few quick video marketing statistics to give you an idea of the current state of video marketing: 85% of businesses are using video in their marketing strategies. 92% of marketers say video is important in their strategies. 46% of marketers say video marketing has become much more affordable. 70% of brands are creating more videos

https://livestorm.co/resources/guides/video-marketing
What is video marketing? Video marketing is a strategic approach that uses video content to promote a brand, product, or service to a defined audience. It includes a wide range of video types in both short-form (90 seconds or less) and long-form video formats. With video marketing, your business can connect with prospects and customers across a

https://vimeo.com/blog/guide/video-marketing
Video marketing is a game-changer for businesses today. (Yeah, we said it.) It's now the fastest-growing segment of digital advertising, and 87% of marketers say video gives them a positive return on investment (ROI). But there's something else that's exciting about video marketing — it simply performs better than other channels.

https://www.feedough.com/video-marketing/
What Is Video Marketing? Video marketing refers to the use of video to market or promote your brand or offering on digital channels. In simple terms, when you use video to market your brand, product or service, engage on social media channels, educate your prospective and current customers, and interact with them, you're said to be using video marketing.

https://biteable.com/blog/video-marketing/
Video marketing is the use of video to raise awareness, create engagement, and drive sales. It's a part of digital marketing, albeit a massive one, and overlaps with content marketing.

https://www.wevideo.com/blog/for-work/your-complete-guide-to-video-marketing
Video marketing is a method used to promote brands, products, and services with video. Image via CoWomen. Video marketing is when businesses use video to promote and market their products and/or services. It is also used to increase engagement on social channels, educate consumers and is a way to reach audiences via a new medium.

https://www.webfx.com/blog/marketing/video-marketing-guide/
Writing a script. Shooting and editing footage. Promoting your video. Reviewing your video analytics. Whether you create short informational videos about your business or lengthy documentaries about a topic in your industry, you can see a boost in leads and revenue by adding video to your marketing strategy.

https://www.voomly.com/blog/video-marketing
Using video marketing is a relatively straightforward process. You (or your marketing team) will produce video content that either directly or indirectly promotes your brand/company and drives new leads into the business, increases sales revenue, raises awareness for your products and services or engages with existing customers and attracts attention of potential customers.

https://ladder.io/blog/video-marketing
Video is a powerful marketing medium that is not used to its full potential by a lot of brands. 86% of consumers want to see more videos from businesses in 2020 - quench their thirst and you could increase your market share, sales, and brand recognition.. The hunger for video content is partly down to the improvement of smartphones and internet coverage worldwide.

https://www.descript.com/blog/article/video-marketing-strategy
Video marketing is the use of video content to promote your brand or product across different platforms. Compared to traditional forms of content marketing (which might involve static images or written content), video marketing is more dynamic and engaging. That's what makes it so effective at capturing attention and building audiences.

https://neilpatel.com/blog/video-marketing/
Building Your Video Marketing Mastery. Building video marketing mastery skills is a must if you want to stay ahead of video marketing trends and reach out to new and current customers. In this section, I explore some simple but vital steps to hone your video marketing skills and get the word out about your business. 7.

https://www.techtarget.com/searchcustomerexperience/definition/video-marketing
What is video marketing? Video marketing is the use of video content to promote a brand, product or service. It can be used as a standalone marketing strategy or in conjunction with other strategies and campaigns, such as social media or content marketing.In this respect, video marketing could be used to distribute existing content, such as blog posts, repurposed as video and shared across

https://frozenfire.com/video-marketing/
A well-made video is the cream of the crop, and will rise to the top of the massive amounts of video available online today. Frozen Fire is a Dallas internet marketing and video production company that helps companies harness the most powerful aspect of modern marketing—the internet—to engage customers in memorable and meaningful ways.

https://searchengineland.com/why-video-is-key-to-building-brand-identity-and-engagement-443201
Viral video marketing in action. I'm fascinated by those focused on building a brand identity through video. For example, "Nicole The Intern" impressed me by successfully growing the #

https://www.salesforce.com/marketing/email/
A marketing automation platform helps to scale lead management activities, such as coordinating and managing marketing campaigns and nurturing and scoring leads to determine engagement. Marketing automation is the engine that makes segmentation and personalization possible at scale. Today's marketing automation platforms allow businesses to

https://hbr.org/2024/06/how-retailers-became-ad-platforms
Duncan Simester is the NTU Professor of Marketing at the MIT Sloan School of Management. His research focuses on marketing strategy, go-to-market strategies, and the use of artificial intelligence

https://www.usatoday.com/story/news/politics/elections/2024/06/18/trump-biden-presidential-debate-2024/74135958007/
President Joe Biden and former president Donald Trump will face off for their first debate of the 2024 election cycle later this month. CNN, the host of the June 27 debate in Atlanta, recently

https://www.tomsguide.com/phones/motorola-phones/motorola-razr-2024-just-revealed-in-leaked-video
A leaked marketing video for the Motorola Razr+ 2024 has given us our best look yet at the foldable phone's improved design and color options. And based on what we've seen this could be the best

https://pagesix.com/2024/06/20/gossip/how-a-top-cmo-keeps-up-at-cannes-lions/
Shachar Orren — chief marketing officer of video tech platform EX.CO — is helping publishers find ways to monetize video, a vital part of a modern media company's business. A former jou

https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/
Hyper-personalized marketing drives both loyalty and conversion. getty. Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web