https://www.youtube.com/watch?v=la4Rg7juBxs
"I was pretty impressed with the whole check-in system...", said a delegate in the AIESEC Alumni Asia Pacific ConferenceWeAct, WeMine's event experience enha

https://wechatwiki.com/wp-content/uploads/WeChat_for_Event_Marketing_31Ten_April2019.pdf
Tips to Get the Most Out of WeChat for Event Marketing. 1.Experience economy in China. 2.Benchmark. 3.A to Z event lifecycle management with WeChat. 4.Complementary digitization of events in China. Table of contents. 1. Experience economy in China. Experience economy → As the Millennials are more sophisticated and tech savvy, global retailers

https://walkthechat.com/wechat-event-platforms-that-we-use-and-two-of-them-are-free/
2. hudongba (互动吧）. Hudongba is great website/APP for drive interactive activities within a WeChat group. It is free and easy to setup. The best part is you can setup an event using your phone. Simply type hudong.ba in any conversation box in WeChat, you can access this page to start an event.

https://www.mandarinblueprint.com/blog/mastering-wechat-how-to-use-chinas-biggest-social-media-for-business/
The seamless integration of WeChat Pay makes transactions frictionless, allowing tourists and event-goers to focus on the experience rather than logistics. In this way, WeChat mini programs serve as a powerful tool to enhance tourism and elevate the attendee experience at events. Pioneering new modes of interaction

https://www.theegg.com/social/china/discover-how-to-leverage-your-events-to-increase-your-wechat-followers/
Increase WeChat Followers: During your event. Tactic 1: If you have a company speaker at the event, share your WeChat QR code on the last slide of your PPT to attract audiences to follow you. Tactic 2: Use keywords to encourage engagement. Essentially, you can set a keyword on the backend of WeChat that followers can enter to automatically

https://www.chatlabs.com/blog/5-ways-to-personalize-wechat-user-experiences-you-may-not-know-about
Optimizing the WeChat New User Experience! In this webinar, we will look into the 5 core initial touchpoints and key criteria to meet that can help you identify, engage, and convert your users: 1. WeChat Search. 2. 48-hour Journey.

https://www.linkedin.com/pulse/why-wechat-rapidly-becoming-most-important-china-tool-zhanghong
The benefits of WeChat event-digitalization include streamlined event promotion and extensive registrant and attendee data gathering capability. Moreover, WeChat offers event sponsors and

https://brewinteractive.com/how-to-market-successfully-on-wechat-how-we-grew-a-brands-following-by-260/
Addressing this, a strategy was crafted focusing on WeChat, China's primary social platform. Through in-depth market research, content localization, and continuous digital expansion efforts, Carpenter's WeChat presence saw a staggering growth of 172% in post exposure and a 260% increase in followers within a year.

https://simplifyway.com/guides/wechat-marketing-guide/how-to-leverage-content-marketing-on-wechat/
Develop raving fans of your brands. Increase referrals and word of mouth marketing. Establish thought leadership positioning. All, of these benefits and more, are possible with the right WeChat content marketing strategy which brings me to my next point and that is to Create Purpose-Driven WeChat Contents.

https://www.azoyagroup.com/blog/view/how-brands-captivate-digital-consumers-with-wechat-moments-ads/
Now WeChat Moments ads connect international brands with the 1.2 billion monthly active users on this mega-app. Advertisements appear on users' news feeds, where they spend the majority of their time scrolling through their friends' updates — prime social capital for retailers. According to Tencent, WeChat Moments Ads has a colossal daily

https://www.acttao.com/insights/how-wechat-acts-as-a-customer-engagement-tool-in-China
As the go-to app, WeChat is where both one-to-one and group messaging has become the primary channel for work communications in Asia. Moreover, the messaging platform's architecture is designed to optimise CRM functionality. Features that make WeChat a digital CRM asset include ID verification, pre- and post-sales service and support response

https://link.springer.com/chapter/10.1007/978-981-99-6608-0_6
In particular, "WeChat red envelopes" are a popular application of WeChat Pay that allows users to send and receive digital gifts with monetary value, serving as a prime example of WeChat Pay in action. It was launched by WeChat on January 27, 2014. With this feature, users can view transaction records and withdraw funds. WeChat users have

https://github.com/chf007/action-wechat-work
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https://wechatwiki.com/blog/tips-wechat-article-exposure-increase-reach/
If you're a small business, or a startup, here are some tips to reach a bigger audience on WeChat; Brand Collaborations . Whether it's putting on an event together, offering your products as a package, or simply swapping content — working with another relevant brand to leverage their following is a great way to reach a bigger audience.

https://www.linkedin.com/advice/1/how-can-wechat-used-increase-brand-awareness-2pfaf
Content is the key to attract and retain your audience on WeChat. You need to create content that is relevant, valuable, and entertaining for your niche. You can use different formats, such as

https://www.technologyreview.com/2019/07/10/134255/wechat-is-running-a-natural-experiment-in-human-generosity/
The concept is based on the Chinese tradition of hongbao ("red packet"), where people give money to friends or relatives as a gift. However, there is a twist—WeChat does not divide the money

https://sleekflow.io/blog/wechat-marketing
Being the largest social network in China, WeChat has over 1 billion monthly active users alone, with user bases spanning across the global Chinese diaspora. This enormous scale means that having an outstanding WeChat account is essential to business success. Right now, Chinese consumers spend a good portion of their time on WeChat, averaging

https://www.communicat-o.com/elevate-your-marketing-wechat-salesforce-integration-guide/
Leveraging WeChat data through Salesforce integration enables businesses to optimize their CRM strategies with unparalleled precision. This synergy allows for the collection and analysis of rich customer interaction data from WeChat, providing deep insights into customer preferences and behaviors. Armed with this knowledge, companies can tailor

https://publishing.london.edu/cases/innovation-and-agility-at-tencents-wechat-cs-19-013/
2019. Innovation and Entrepreneurship. Strategy. This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social networking and lifestyle app created in 2010 and now (in 2019) with more than one billion users. It describes the emergence and growth of WeChat

https://mdpi-res.com/d_attachment/ijerph/ijerph-19-03776/article_deploy/ijerph-19-03776.pdf?version=1647948400
Getting people to see, feel, touch, learn, and appreciate nature is at their core, which makes action-oriented messaging a key communicative strategy for service-focused ENGOs. 7. Conclusions. WeChat has been employed by Chinese ENGOs as a tool for mobilization to acquire various resources and achieve their missions.

https://www.sciencedirect.com/science/article/pii/S0378720623001027
1. Introduction. In recent years, the widespread popularity of social media has attracted the interest of numerous companies who see in them a potential for transmitting marketing messages and maintaining customer relationships [13, 43].Brand owners attempt to increase their sense of presence in social media by operating Facebook brand pages [43], WeChat official accounts [11], or establishing

https://www.gartner.com/en/documents/3616017
Join your peers for the unveiling of the latest insights at Gartner conferences. View Conferences. WeChat originated as a messaging app and has evolved into a 24-hour user platform with more than 800 million users. Technology product management leaders should look to cooperate or compete with WeChat in order to enhance the customer experience.

https://www.mdpi.com/1660-4601/19/7/3776
Social media has generated new opportunities for non-governmental organizations (NGOs) to inform and educate publics, and more powerfully, it enables NGOs to mobilize people to act. To enhance understanding how social media functions to serve action-oriented communication for organizations, we focused on WeChat, the largest social media in China. We examined an original dataset of 2472