https://www.hootsuite.com/research/social-trends
Sample: 4,420 respondents Source: Hootsuite Social Media Consumer 2024 Survey AI is inevitable on social, and scaling back on its use now would be like reverting from computers to typewriters. To thrive in this new environment, marketers and brands need to move beyond defining "real" and "authentic" based on whether something was created exclusively by a human.

https://blog.hootsuite.com/social-media-trends/
2024 social media trends. 1. Text-only posts are the sleeper hit of the year (and X remains on top) 2. Social platforms will become the hottest new search engines. 3. Longer videos will make a big comeback. 4. Engagement will move from feeds to DMs.

https://sproutsocial.com/insights/social-media-trends/
On the contrary—social media data has the power to inform every area and team of your organization and improve your entire business, from product, to customer support to PR. According to the Index, 76% of marketers agree that their team's social insights inform other departments. And this trend is here to stay.

https://www.forbes.com/advisor/business/social-media-statistics/
Social Media Trends for 2024 As of April 2023, the fastest-growing social media platform is BeReal BeReal has been lighting up the social media stage, with a 313% surge in user interest reflecting

https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report
THE 2023 SOCIAL MEDIA TRENDS REPORT. The opportunities, challenges, and helpful new data to optimize your social content. Download for Free Updated: 03/12/24 Published: 03/12/24 As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the

https://explodingtopics.com/blog/social-media-trends
2. Popularity of TikTok Surges with Gen Z. Facebook is the most popular social media platform overall. But TikTok remains the app of choice for Gen Z and Gen Alpha. The under-25 crowd on Facebook is dwindling. eMarketer reports the percentage of Facebook users under 25 years old is now under 18%.

https://www.forbes.com/sites/petersuciu/2024/01/16/6-evolving-social-media-trends-for-2024/
The established social media networks should also expect increased competition. "The dominant user base for the most popular global social media platforms—including WhatsApp, Facebook, Instagram

https://later.com/blog/social-media-trends/
In 2024, we're predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024. Table of Contents. #1: Long-form Content Returns. #2: Influencers Use Product Placement. #3: TikTok Enters Its "FaceTime" Era. #4: More AI Integrations. #5

https://offers.hubspot.com/social-media-trends-report
2024 Social Media Trends Report. Gain insights into the top social trends of the year, gathered from over 1,500 global marketers. Get the Trends About Our Partner. Mention supports over 2,000 brands and agencies in their Web Monitoring and Social Listening endeavors. With over a billion sources monitored 24/7 on the web and social media, you

https://sproutsocial.com/insights/future-of-social-media/
We currently have one person who oversees our social media, and more of their time is being used to handle customer service issues vs. content creation and strategy.". The Index also found that in 2024, 36% of teams say their social and customer service teams will split the responsibility of social customer care.

https://www.sprinklr.com/blog/social-media-trends/
Greater emphasis on mental health and well-being. AI-powered content creation will become more common. Consumers will demand more control over their data. Now let's get to know each of them better. 1. Augmented reality content will become more popular. In 2024, social media will be taken over by augmented reality (AR).

https://sproutsocial.com/insights/index/
Additionally, 903 full-time social marketers involved in managing their brand's social media strategy (i.e., performed the job themselves or managed someone who does) were surveyed from a cross section of US and UK businesses. Both surveys were conducted from June 12 to June 23, 2023. Relationships between variables collected were analyzed

https://www.stanventures.com/blog/social-media-trends-this-year/
According to the Social Media Trends 2023 survey by Hootsuite, 74% of businesses are interested in investing in audio-only content. Additionally, Clubhouse, an audio-based social networking platform, has been a sought-after place for online users ever since its launch in 2020. Meanwhile, Facebook also launched Live Audio Rooms, Soundbites and

https://www.sendible.com/insights/latest-social-media-trends-report
This is why our 2024 social media trends report should become your go-to guide to facing all the challenges out there. One of which is making sure your clients are on board with optimising their social media strategy. We know change can be tricky, so we supported all prominent social media marketing trends with precious data and research.

https://www.semrush.com/blog/social-media-trends-2024/
Avoid overextending: Resist the urge to have a presence on every social platform. Select networks that align with your brand's demographics and content strategy. Plan ahead: Rather than improvising, develop a flexible plan using a social media calendar to streamline content creation and execution.

https://www.forbes.com/sites/katyfinneran/2023/12/21/the-top-social-media-and-digital-marketing-trends-to-watch-in-2024/
From the rise of ChatGPT to the launch of Threads, 2023 brought major changes to the digital landscape. Here are the top social media trends to watch in 2024.

https://influencermarketinghub.com/social-media-trends/
13 Social Media Trends for 2024 and Beyond: 1. Crisis Management for Social Media Will Be Essential. Social media platforms have become a vehicle for spreading information quickly. This includes issues, both minor and major. When left unaddressed, one seemingly minor issue can transform into an even bigger one, causing significant damage to your business, such as financial damage and damage to

https://www.coursera.org/articles/social-media-trends
8 Social Media Trends for 2024. Explore long-term trends shaping your marketing strategy, from AI-driven content creation to the rise of social commerce. Stay ahead in 2024 with insights on video formats, authentic connections, influencer strategies, and ROI priorities. Some aspects of social media trends can move quickly—for example

https://about.instagram.com/blog/announcements/instagram-trend-talk/
Today, Instagram is unveiling the 2024 Instagram Trend Talk, Gen Z's take on trends that will drive global culture in the year ahead.. 2023 has been a year on socials to remember. From Barbie-core painting the world pink, to the rise of the 'girl dinner', viral moments and trends on Instagram and beyond have been driving global culture and influencing Gen Z's next move.

https://www.smartinsights.com/digital-marketing-strategy/social-media-trends-for-2024/
By embracing today's social media trends, you'll open a direct line of communication with your everyday audiences, channeling both positive and negative feedback from your customers, colleagues, competitors, and other voices in your brand's social ecosystem. As of 2024, 62.3% of the world's population uses social media. This represents 8% YOY

https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/13/14-communications-experts-predict-the-biggest-social-media-trends-of-2023/
4. More Brands Will Turn To TikTok. The biggest social media trend in 2023 will be the evolution of TikTok for brands as they look to engage consumers in new ways and generate growth through brand

https://www.crowdspring.com/blog/social-media-trends/
10. Billionaires buying social media platforms. 1. TikTok: the one social network to rule them all. As we predicted in our look at marketing trends for 2022, TikTok became the most important social platform for marketing. TikTok will continue to grow in popularity in 2023.

https://about.instagram.com/blog/announcements/instagram-trends-2023
The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. Created in partnership with WGSN* during October 2022, Instagram measured the topics, issues, and trends that matter most to teens across the platform. Reporter Darian Symoné Harvin ( @darian) also sat down with a handful of creators to talk about