https://www.hootsuite.com/research/social-trends
Sample: 4,420 respondents Source: Hootsuite Social Media Consumer 2024 Survey AI is inevitable on social, and scaling back on its use now would be like reverting from computers to typewriters. To thrive in this new environment, marketers and brands need to move beyond defining "real" and "authentic" based on whether something was created exclusively by a human.

https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/13/14-communications-experts-predict-the-biggest-social-media-trends-of-2023/
4. More Brands Will Turn To TikTok. The biggest social media trend in 2023 will be the evolution of TikTok for brands as they look to engage consumers in new ways and generate growth through brand

https://www.forbes.com/advisor/business/social-media-statistics/
The social media advertising market is expected to reach $207 billion in 2023. Ready, set, launch: The social media advertising market is set to soar to an astounding $207.10 billion in 2023, with

https://later.com/blog/social-media-trends/
In 2024, we're predicting an even bigger shift towards originality and transparency. Keep reading for the top social media trends to inspire your social media strategy in 2024. Table of Contents. #1: Long-form Content Returns. #2: Influencers Use Product Placement. #3: TikTok Enters Its "FaceTime" Era. #4: More AI Integrations. #5

https://sproutsocial.com/insights/social-media-trends/
Trend 2: Playful content is the new "brand personality". The "edgy" brand voice is taking a back seat to a new brand trend: experimenting with playful content. Brands have consistently found creative ways to tap into meme culture and the voice of the Internet in a way that fits their voice.

https://www.nytimes.com/2023/12/20/style/social-media-tiktok-news-trends-2023.html
The Edible. Margaritas, the online food critic Keith Lee, a perpetual stew and Grimace enlivened social media in 2023. Clockwise from top left, Christopher Testani for The New York Times; Amir

https://blog.hootsuite.com/social-media-trends/
2024 social media trends. 1. Text-only posts are the sleeper hit of the year (and X remains on top) 2. Social platforms will become the hottest new search engines. 3. Longer videos will make a big comeback. 4. Engagement will move from feeds to DMs.

https://explodingtopics.com/blog/social-media-trends
2. Popularity of TikTok Surges with Gen Z. Facebook is the most popular social media platform overall. But TikTok remains the app of choice for Gen Z and Gen Alpha. The under-25 crowd on Facebook is dwindling. eMarketer reports the percentage of Facebook users under 25 years old is now under 18%.

https://www.digitaldoughnut.com/articles/2023/february-2023/the-future-of-social-media-key-trends-for-2023
Overall, the future of social media in 2023 looks bright, with new opportunities for visual content, micro-influencers, e-commerce, chatbots, ephemeral content, and AI. By staying up-to-date on the latest trends and adapting their strategy accordingly, marketers will be well-positioned to succeed on social media in the year ahead. Share:

https://www.gwi.com/reports/social
The ultimate social media trends report. Global social media trends worth sharing in 2024. Go behind the screens with our flagship social media report. It's packed with all the social media statistics you need to supercharge your strategy in 2023 so you can understand: How to win consumers' attention. The impact of AI.

https://tech.co/digital-marketing/social-media-trends
Top social media trends in 2023. These are the biggest social media trends to watch in 2023, according to our independent research team. UGC and micro-influencer marketing will become mainstream

https://www.contentstadium.com/blog/social-media-trends/
Short-form social media videos. Augmented reality (AR) User-generated content (UGC) Changes in social advertising. Decentralization of social media. Omnichannel marketing. Micro-influencers. All of these social media trends still make an appearance in some form or another in many 2023 trend predictions.

https://www.ogilvy.com/ideas/social-media-trends-2023
Social Media Trends 2023. 01/10/2023 by Dimitri Cologne. First up, the disclaimer. Trend spotting is notoriously selective, subjective and vulnerable to the sideswipes of unforeseen events. This report is no exception.

https://offers.hubspot.com/social-media-trends-report
71%. of marketers using GenAI to create content said it performed better than content made without AI. 87%. of social media marketers say using AI tools will be crucial to a successful social media strategy in 2024. Building an online community isn't the same as just posting on social media. The expectation for social media marketers in 2024

https://www.stanventures.com/blog/social-media-trends-this-year/
According to the Social Media Trends 2023 survey by Hootsuite, 74% of businesses are interested in investing in audio-only content. Additionally, Clubhouse, an audio-based social networking platform, has been a sought-after place for online users ever since its launch in 2020. Meanwhile, Facebook also launched Live Audio Rooms, Soundbites and

https://www.socialmediaexaminer.com/social-media-marketing-trends-2023/
In many cases, it's better than a "human voice" if that human is a lousy communicator. In 2023, social media marketing will be transformed. OpenAI can do a lot more than just blogging and copywriting. It can generate images and ideas, answer questions, correct your copy, and provide sentiment analysis.

https://sproutsocial.com/insights/data/harris-insights-report-2023/
The 2023 State of Social Media: AI & Data Take Center Stage. View Data Report. Social media has become an epicenter of consumers' daily lives. It's where news breaks, trends emerge and communities form. The more social's influence expands, the more vital social media data and insights become to running a successful, competitive organization.

https://www.forbes.com/sites/forbescommunicationscouncil/2023/01/25/15-social-media-trends-smart-marketers-will-leverage-in-2023/
1. User Migration From Twitter To LinkedIn. There will be a migration of users from Twitter to LinkedIn. As a result, the previous professionalism of LinkedIn will become more humanized. People

https://www.socialmediatoday.com/news/10-social-media-trends-follow-2023-infographic-TikTok/650226/
Here's what makes their list: TikTok. Social listening. Social ads. AR and VR. Video. Micro-influencers. Shoppable media. Social customer service.

https://www.plannthat.com/6-social-media-trends-2023/
Trend 1: A Boom in Social Audio. As more social media platforms pivot towards video-based content, and thanks to the boom in gamers worldwide, the role of audio in social media is rapidly changing. Facebook has soundbite reactions tools and Twitter has voice tweets and Twitter Spaces. LinkedIn has Audio Events.

https://www.agorapulse.com/blog/social-media-trends-2023/
Social media trends 2023 takeaways. Add TikTok to your marketing budget. According to eMarketer, Instagram is at the top for US ad revenue for 2022, at $29.79 billion, with Facebook close behind, at $25.75 billion. YouTube is next, at just over $8 billion, followed by TikTok. But, as TikTok is the fastest growing platform for Gen Z and Gen

https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/15/four-social-media-trends-set-to-dominate-2023/
Inspired from conversations with other leaders in the industry and at my company, here are my insights into the top social media trends for 2023 and how publishers can leverage these to their

https://www.talkwalker.com/social-media-trends
Industry*. Yes, sign me up for communications from Talkwalker and Hootsuite about our products and services, events, and webinars! We teamed up with Khoros for our free Social Media Trends 2023 report. With consumer intelligence and 70+ global experts used to uncover the trends. Plus turn insights to action, with steps you can take right now to