https://www.youtube.com/watch?v=SxU3yVsGV4I
CNBC's Julia Boorstin joins 'Squawk on the Street' with Ben Silverman, Propagate Content co-CEO, to discuss the impact of the writer's strike on the streamin

https://www.msn.com/en-us/money/other/netflix-still-struggles-to-attract-big-advertisers-without-sports-says-propagate-s-ben-silverman/ar-AA1bjLIV
CNBC. Netflix still struggles to attract big advertisers without sports, says Propagate's Ben Silverman. CNBC's Julia Boorstin joins 'Squawk on the Street' with Ben Silverman, Propagate Content co

https://www.bloomberg.com/news/newsletters/2024-06-23/netflix-s-advertising-challenge-it-isn-t-big-enough
Netflix is at best the ninth or tenth biggest player in online video advertising, and has been trying to charge as much as twice as the competition. "It's not the most attractive place," the

https://variety.com/2024/tv/news/netflix-upfront-advertising-tiers-40-million-viewers-1236004038/#!
Netflix may be a new-tech company, but it approached advertisers Wednesday with old-school TV talk: The company aims to make dozens of shows and movies that people like to watch and discuss

https://variety.com/2022/digital/news/netflix-sports-rights-acquisitions-ted-sarandos-1235451671/#!
Netflix "can get twice as big without sports," he added. Netflix already has built a large audience, he said, claiming that 165 million households watched "Squid Game" without the TV show

https://www.msn.com/en-us/money/other/advertising-volume-will-shift-between-streaming-players-says-propagate-s-ben-silverman/vi-BB1mnUyb
Advertising volume will shift between streaming players, says Propagate's Ben Silverman. Ben Silverman, Propagate co-CEO and former NBC Entertainment co-chairman, joins 'Money Movers' to discuss

https://www.nexttv.com/news/netflix-might-have-to-consider-ads-sports-to-grow-analyst-says
For Netflix's video business, Nathanson sees U.S. and Canada revenue increasing just 7% annually for 2022 to 2025. International growth will be stronger, but slowing from 23% in 2021 to 16% in 2025, he estimates. Together he sees a 14% growth rate for 2021 to 2025. "Is a 14% revenue CAGR over 2021-2025 enough to justify Netflix's premium

https://theglobalherald.com/news/netflix-still-struggles-to-attract-big-advertisers-without-sports-says-propagates-ben-silverman/
CNBC Television published this video item, entitled "Netflix still struggles to attract big advertisers without sports, says Propagate's Ben Silverman" - below is their description.

https://sg.news.yahoo.com/heres-why-netflixs-ad-supported-tier-could-be-massive-force-a-lot-of-change-131425638.html
Netflix is still reeling from its unexpected decline in Q1 subscribers — and the major dip is causing co-CEO Reed Hastings to rethink his anti-advertising approach following years of resistance.

https://www.hollywoodreporter.com/business/digital/netflixs-advertising-tier-viewership-ratings-transparency-1235135100/
With advertising comes the need to let advertisers know whether they're getting their money's worth. Which means sharing data — something that the streaming world as a whole and Netflix

https://www.msn.com/en-us/sports/nfl/netflix-nfl-grab-meant-to-appease-advertisers-media-strategist-says/ar-BB1mJX3O
Netflix's deal with the NFL is part of a broader strategy to offer advertisers more live content for their campaigns, according to a leading media strategist. This article, Netflix NFL grab meant

https://markets.businessinsider.com/news/stocks/netflix-s-advertising-strategy-promises-big-with-40m-ad-supported-viewers-and-unique-ad-integration-plans-analysts-says-after-event-1033400549?op=1
Oppenheimer analyst reiterated Outperform rating on Netflix with price target of $725. Netflix showcased robust content slate, ad partnerships, & upcoming ad platform launch. Ad revenue ramp

https://www.businessinsider.com/what-advertisers-want-from-netflix-ad-supported-tier-2022-4?op=1
Campanelli expects Netflix to start at the level of HBO Max and Peacock, which were considered on the high end. HBO Max came out at a $60-$70 CPM and Peacock, meanwhile, $50 or higher

https://wwd.com/business-news/media/reckoning-at-netflix-could-mean-advertising-live-sports-and-better-shows-1235167209/
Reckoning at Netflix Could Mean Advertising, Live Sports and Better Shows. Suffering subscriber losses and $50 billion in value - and more to come! - the streaming giant confronts the reality of a

https://www.cnbc.com/2020/04/21/netflix-boom-lack-of-sports-will-accelerate-cord-cutting-ben-silverman-says.html
Netflix boom, lack of sports will accelerate cord-cutting, Ben Silverman says. With sporting events suspended and streaming growing, cable packages are in trouble, said Ben Silverman, former

https://www.hollywoodreporter.com/business/business-news/netflix-still-not-interested-in-live-sports-1235622340/#!
October 18, 2023 4:18pm. Netflix's 'Formula 1: Drive to Survive' Courtesy of Netflix. Netflix won't be live-streaming any Formula 1 races, pro tennis tournaments or PGA Tour events anytime soon

https://trades24h.com/news/stock/netflix-still-struggles-attract-advertisers-without-sports-279771
NFLX / Netflix still struggles to attract big advertisers without sports, says Propagate's Ben Silverman . CNBC's Julia Boorstin joins 'Squawk on the Street' with Ben Silverman, Propagate Content co-CEO, to discuss the impact of the writer's strike on the streaming services and the state of the sector in a struggling advertising market.

https://www.yahoo.com/entertainment/netflix-advertising-could-change-required-192741983.html
It might have always been inevitable the streaming giant would encounter a significant dialing down of the growth activity seen during the Covid lockdowns, but the extent of the downfall has been

https://www.latimes.com/entertainment-arts/business/newsletter/2022-01-25/netflix-returns-to-earth-this-is-why-streaming-is-hard-the-wide-shot
Netflix's stock tanked 22% on Friday after the Los Gatos streamer reported disappointing subscriber numbers and projections, wiping out almost $50 billion in market value. It continued to slide

https://stratechery.com/2022/why-netflix-should-sell-ads/
Why Netflix Should Sell Ads. Monday, April 4, 2022. The Information reported over the weekend that Netflix executives have told employees to keep an eye on the bottom line: In two separate meetings over the past few weeks, Netflix executives cautioned employees to be more mindful about spending and hiring, according to three people familiar

https://propagatecontent.com/ben-silverman/
Ben Silverman, the Emmy and Golden Globe Award-winning media entrepreneur and visionary producer behind The Office is the Chairman and Co-CEO of Propagate Content, creating and producing all forms of content for distribution across a variety of platforms around the world. Pioneering content at the forefront of the entertainment industry

https://www.reddit.com/r/television/comments/zehc7i/netflix_is_not_antisports_were_just_proprofit_ted/
But they still considered it worth it due to the perceived subscriber growth. However, their new owners have said the new price-point isn't worth it and they have already bowed out of the bidding. Considering the NFL wants $2.5+ billion per season for NFL Sunday Ticket, whoever gets it will be using it as a way to attract new subscribers.

https://www.reddit.com/r/cordcutters/comments/g6ciyy/netflix_boom_lack_of_sports_will_accelerate/
Netflix boom, lack of sports will accelerate cord-cutting, Ben Silverman says. cnbc. This thread is archived ... Speaking of I even cut YouTube TV without sports. ... I'm still shocked that Netflix hasn't tried to delve in to the "alternative sports" market to try to grab market share. Outside of the 4 major American sports plus maybe Tennis