https://www.youtube.com/watch?v=1XTDBRc-Wp0
In my research on EVR I discovered an article written in 1970 regarding the home video war of that time period. I'll place a link to the article below. (If

https://livingbooksabouthistory.ch/uploads/media/section/0001/01/ab66ac366149df1dbd2851ac7d4a544dae1a6a6b.pdf
format video player for home and institutional use in 1971. Promised longer than it was produced, the EVR had the staying power of a corpse flower bloom. Despite the EVR's premature obsolescence, it offers valuable insight into the utility of what Jonathan Sterne terms format theory—his call to "focus on the stuff beneath,

https://en.wikipedia.org/wiki/Electronic_Video_Recording
Electronic Video Recording, or EVR, was a film-based video recording format developed by Hungarian-born engineer Peter Carl Goldmark at CBS Laboratories in the 1960s. CBS announced the development of EVR on August 27, 1967. The 750-foot film was stored on a 7-inch-diameter (180 mm) spool in a plastic cartridge. It used a twin-track 8.75 mm film

http://www.bekers.org/EVR-Failure.pdf
A Spectacular Failure: The History of Electronic Video Recording (EVR) Electronic Video Recording, pioneered by CBS laboratories in 1967 and released to market in 1969. 1, was the first commercially available variable speed home playback system. Despite its name, it was not strictly speaking video, nor did it provide for home recording.

https://www.eevblog.com/forum/chat/cassette-tv-in-1970-plus-first-look-motorola-teleplayer-evr-(teardown)/
Cassette TV in 1970 plus First Look: Motorola Teleplayer EVR databits Published on Sep 22, 2018 In my research on EVR I discovered an article written in 1970 regarding the home video war of that time period. I'll place a link to the article below. (If you find it through Google it doesn't require you to subscribe) At that time, the term being coined was "Cassette TV".

https://www.nytimes.com/1970/03/25/archives/color-tv-tapes-shown-in-home-cbs-system-uses-motorola-receiver-and.html
Taking the EVR unit out of the laboratory and into the home became possible after C.B.S. and Motorola, Inc., which is licensed to manufac ture the units, held a day of demonstrations at the Pierre

https://tangiblemediacollection.com/artifacts/motorola-teleplayer-film
Motorola Teleplayer (EVR) An early attempt at non-professional video. Also called Electronic Video Recording (EVR), although the device itself couldn't record. The video was actually high resolution 8.75 mm photographic film with one row of frames storing luminance (i.e., black & white) and a second storing chrominance (color information). If

https://www.nytimes.com/1970/07/05/archives/in-the-sixties-it-was-tv-in-seventies-video-cassette-cassettes-to.html
In 1968, CBS announced the first video cassette, called EVR for electronic video recording. Last year RCA followed with Selecta Vision. Then Sony introduced its Videocassette.

https://journals.sagepub.com/doi/full/10.1177/1527476414566285
Although home video scholars often position the EVR (CBS's Electronic Video Recording) as a failure, I argue that it is best understood as a threshold format that articulated new possibilities for television by linking it to existing but divergent technologies and practices: the phonograph, film cartridges, print, and interactivity. As developed through original document research built from

https://www.terramedia.co.uk/media/video/evr.htm
The quest for home video EVR Page 1: The system. Source: CBS July 1970, Terra Media Archives ... Motorola ceased production of players in mid 1972, but towards the end of that year EVR still had enough momentum for a consortium to be formed in Japan by Teijin, ICI, Ciba-Geigy, Hitachi, Mitsubishi and Mainichi Broadcasting. ... Source: EVR

http://www.labguysworld.com/Motorola_EVR.htm
A photographic film based, video play only system. EVR, developed by CBS in 1967, was the brainchild of Dr. Peter Goldmark, developer of the CBS field sequential color TV system, the Chrysler Highway Hi-Fi. and the 33-1/3 RPM Long Playing (LP) record. LabGuy's World has obtained this unit from ebay. The original unit, from my collection, had

http://blog.beforemario.com/2017/09/the-evr-mystery-solved-sort-of.html
The EVR mystery solved (sort of) A warning up front: this post is somewhat of an anti-climax. Nintendo EVR Race from 1975 was a video based race simulation system. It utilised the Electronic Video Recording (EVR) moving image display technology. Two versions of EVR Race were made: horse racing and car racing. Some five years ago, I acquired two

https://www.grunge.com/473102/the-untold-story-fo-the-videotape-format-wars/
The videotape format wars didn't take off until the 1980s, but as videotapes entered the consumer market in the late 1970s, the race was on. This wasn't the only technological format war in history, but it not only ended up revolutionizing the way people interact with media, but it also ended up being involved in a precedent-setting court case.

https://www.everything80spodcast.com/vhs-vs-beta/
The VHS vs Beta format wars which started in the late 1970s would stretch into the '80s. As video players became more affordable the battle would continue to grow with the VHS format ultimately winning out and leading to the end of Beta. My grandpa was one of those early adopters, a nytime new technology came out he would be all over it.

http://labguysworld.com/VTR_TimeLine.htm
The video player is similar in size to a conventional audio disc player, plugs into a conventional television set and will cost about £35. The records will be called 'videograms'.. 1964: Philips EL-3400 - Their first video tape recorder, introduced in 1964. Designed for industrial / educational markets.

https://legacybox.com/blogs/analog/meet-your-vintage-video-formats
VHS-C. The VHS-C was the compact version of the VHS videotape. It never made a push for overtaking the movie industry as the go-to videotape format, but it was a much easier way to record home videos since VHS-C camcorders drastically downsized from big bulky rigs to smaller, portable cameras. It seemed that as technology increased, the size of

http://www.bretl.com/documents/NewsfromMotorolaTeleprogramCenter.pdf
EVR cassette format. Sidney Newman, Chairman of the NFB, an- nounced the agreement in Montreal and reported he was "gratified with Motorola because the giant tele-communications concern was putting its vast resources behind the EVR format . and would ensure the board's film cassettes would get wide distribution in the U.S. by the Motorola Tele-

http://bretl.com/EVRdocuments.htm
EVR Actual Film Samples booklet. EVR CBS Electronic Video Recording 4pp. EVR Cassette Processing Facility. EVR leaflet. EVR March 1970 press folder. EVR New Dimension booklet. Fluothane EVR Purchase Plan. George Allen and NFL. Huntington Rockford Corp. Motorola package deal trifolds. Motorola press photo How It Works. Motorola Teleplayer

https://www.reddit.com/r/vintagevideo/comments/1bm37ol/motorola_evr/
A subreddit for vintage video formats and equipment. Members Online • Conscious-Ad2445. ADMIN MOD Motorola EVR . Hey everyone, just popping in this subreddit because I've got a few questions. A couple of years back I found a Motorola EVR in a storage container and ended up buying it from the owner. ... Will post pictures this evening when I

https://www.youtube.com/watch?v=_mV4-23l9ZQ
I once again asked my good friend Tom Ostertag to assist me with troubleshooting the EVR Teleplayer that was not producing a picture. Tom is an engineer wit

https://miap.hosting.nyu.edu/program/student_work/2010fall/10f_2920_hammer_a2_y.pdf
Electronic Video Recording, pioneered by CBS laboratories in 1967 and. released to market in 19691, was the first commercially available variable speed. home playback system. Despite its name, it was not strictly speaking video, nor did. it provide for home recording.

https://www.popularmechanics.com/technology/gadgets/a2726/4255160/
The most famous format war of all time, the contest between Sony's Betamax technology and JVC's VHS was a long, drawn-out affair that continued into the late 1980s. ... 2.EVR (Electronic Video

https://en.wikipedia.org/wiki/Videotape_format_war
A full-size CD is shown for scale. The videotape format war was a period of competition or "format war" of incompatible models of consumer-level analog video videocassette and video cassette recorders (VCR) in the late 1970s and the 1980s, mainly involving the Betamax and Video Home System (VHS) formats. VHS ultimately emerged as the preeminent