https://www.ign.com/videos/news-does-releasing-a-demo-harm-game-sales
Jesse Schell is claiming that releasing demos actually stops people wanting to buy full games...and the figures back him up.

https://www.youtube.com/watch?v=-X7m1hjssNs
Jesse Schell is claiming that releasing demos actually stops people wanting to buy full games...and the figures back him up.Subscribe to IGN for the latest g

https://www.ign.com/articles/2013/02/11/jesse-schell-releasing-a-game-demo-can-cut-sales-in-half
Posted: Feb 11, 2013 6:27 am. Releasing a game demo may not actually be a very good way to boost game sales; in fact, it could reduce the number of copies you shift by up to half. That's the claim

https://www.pcgamer.com/analyst-game-demos/
Here's how it works. Do game demos harm game sales? Schell Games founder says yes. During a presentation at last week's DICE (Design, Innovate, Communicate, Entertain) summit, author, professor

https://www.reddit.com/r/gamedev/comments/v10amr/why_is_releasing_a_demo_said_to_decrease_a_games/
Then if you look at the charts there are some significant differences between the two consoles. On Xbox 360, adding a demo to a game without a trailer supposedly doubled your sales. This was widely reported as "adding a demo slashes your sales in half", for some reason, and people have always made arguments that fail to explain that tidbit.

https://www.reddit.com/r/gamedev/comments/4wesat/study_finds_that_video_game_demos_negatively/
According to research presented by game designer Jesse Schell at the Gamelab conference in Barcelona today, a demo can cut into a game's sales by more than 50 percent, CVG reports. The data, gathered by analytics firm EEDAR, shows the average sales for an Xbox 360 game promoted only by a trailer to be 525,000 over six months.

https://www.reddit.com/r/gamedev/comments/o290sc/is_releasing_a_demo_of_your_game_a_bad_idea/
In case of my game, demo helped a lot at first - and then gradually started to do harm. Before the game launch, a lot of people played the demo. It was a good demo, very replayable, people liked it. It had a "wishlist" button inside, about 1/4 wishlisted. We are talking tens of thousands wishlists. Then I released the game in Early Access.

https://www.gamespot.com/articles/game-demos-can-hurt-sales-suggests-research/1100-6410863/hereyago/
Information from analytic firm EEDAR suggests that releasing a game without a demo can almost double sales.

https://www.escapistmagazine.com/game-dev-claims-demos-hurt-game-sales/
The Art of Game Design author Jesse Schell says releasing a demo for a videogame can cut its sales in half.. Oldsters like me will remember something called "shareware" which, simply put

https://forums.escapistmagazine.com/threads/game-dev-claims-demos-hurt-game-sales.257409/
Game Dev Claims Demos Hurt Game Sales The Art of Game Design author Jesse Schell says releasing a demo for a videogame can cut its sales in half. Oldsters like me will remember something called "shareware" which, simply put, provided people with limited access to a game and gave them the

https://techraptor.net/gaming/opinions/game-prices-demos
The recently released Outriders had a demo available more than a month before the game's launch and allowed players to carry over their progress into the full game. Similarly, Balan Wonderworld also had a demo , and whilst the game was critically panned upon release, the demo did its job and gave those that wanted to cancel potential pre-orders

https://me.ign.com/en/ps5/183283/news/the-rise-of-digital-gaming-the-fall-of-physical-games-and-their-uncertain-future
The rise of digital-only gaming, the fall of physical formats, and their uncertain future. +. by Logan Plant. Posted April 1, 2021, 9:34 a.m. Analysts suggest that, in as little as six years, digital game sales could entirely dominate the video game market. It's a shift that's been brewing throughout the PlayStation 4 and Xbox One console

https://howtomarketagame.com/2023/03/07/why-demos-dont-hurt-your-visibility/
Here is actually how a demo works on a Streamer. A demo means that a whole bunch of people can now see your game. In fact, most people don't play the demo, they are just excited vicariously through the streamer. THIS is why demos work on Steam in the year 2023. Your demo is providing content for Streamers so they can share your game for you.

https://www.reddit.com/r/Games/comments/15u1g1/do_you_think_the_developers_should_release_a_demo/
I recently read that demos actually harm the sales of a game. Usually, demos are released before the release of the game which I believe is the root of the evil. However if demos are released after (at maximum) a month after the game, this problem should not persist at all.

https://www.gamesindustry.biz/everything-you-need-to-know-about-making-and-releasing-a-demo
When Just Cause launched in 2006, the game's critical and commercial reception was mixed. It took almost three years for the title to sell just one million copies. By then, Just Cause 2 had been

https://gamefaqs.gamespot.com/boards/691087-playstation-4/74953493
For PlayStation 4 on the PlayStation 4, a GameFAQs message board topic titled "Do demos harm a game's overall sales?".

https://www.vdgms.com/opinion/2021/10/26/how-long-before-games-go-on-sale
We collected data on over ten of the higher profile releases starting in August with games like Madden moving all the way to some of the falls biggest releases of the year in October with games like Far Cry 6 . This does two things, first, every year during fall we are hit by a barrage of video game releases that typically start late September

https://www.gamespot.com/articles/game-demos-can-hurt-sales-suggests-research/1100-6410863/
On the contrary, a game with both a demo and a trailer will only sell about 250,000 units. An average Xbox 360 game released without a trailer nor a demo sold fewer than 100,000 copies in the same

https://www.ign.com/articles/tons-of-ps5-games-are-on-sale-right-now
MLB The Show 23. Ratchet and Clank: A Rift Apart. Sackboy: A Big Adventure. Demon's Souls. Marvel's Spider-Man: Miles Morales Ultimate Edition. The Last of Us Part 1. Death Stranding Directors Cut

https://sea.ign.com/xbox-series-s/186454/news/xbox-allowing-devs-to-add-their-demos-to-game-pass-and-get-paid-for-it
Posted June 9, 2022, 8:02 p.m. Microsoft has announced Project Moorcroft, a new initiative that will allow developers to release demos straight into the Xbox Game Pass line-up, and earn money for doing so. In a briefing for media, Corporate Vice President, Sarah Bond explained that Xbox has seen fewer and fewer opportunities for developers to

https://www.reddit.com/r/gaming/comments/1jnkej/do_video_game_demos_hurt_sales_of_a_game/
It will hurt the sale of games that suck... but if you a play the demo for a well written (and well developed) game there's no way it could hurt sales. If anything, it would boost sales. 1. amoney1999. • 11 yr. ago. Depends on the game. If I play a demo that I have fun with, I usually buy the actual game.

https://nordic.ign.com/news/80185/igda-deeply-concerned-about-increased-harassment-of-marginalized-game-devs-in-new-statement
They include those who have worked on high-profile games such as Alan Wake 2, which has been among the Game of the Year finalists in numerous end-of-year awards ceremonies. In its statement, the IGDA cited Gamergate — a well-known harassment campaign that began in 2014 — and said that they have "no place in games or the games industry."

https://nordic.ign.com/news/72224/exclusive-new-survey-reveals-that-many-game-developers-consider-their-career-unsustainable
Among all respondents to the survey, the average years of industry experience was 6.9, and less than half of respondents had made it to their seventh year in the industry. When asked if working in games is sustainable, 42.9% said yes, 37.9% said no, and 19.2% said they were unsure. Employees with multiple decades of experience in games said