https://www.youtube.com/watch?v=UYaY2Kb_PKI
The shaving brand Gillette has launched a new ad campaign in response to the Me Too movement. The video urges men to hold each other to a higher standard and

https://www.wired.com/story/gillette-we-believe-ad-men-backlash/
On January 13, Gillette released a new ad that takes the company's 30-year-old slogan, "The Best a Man Can Get," and turns it into an introspective reflection on toxic masculinity very much

https://time.com/5503156/gillette-razors-toxic-masculinity/
A new Gillette commercial calling out "toxic masculinity" has sparked both praise for and criticism of the razor company. The new "We Believe" ad — a 48-second spot that Gillette shared

https://www.vox.com/the-goods/2019/1/15/18184072/gillette-toxic-masculinity-ad-super-bowl-feminism
This is a question we're forced to ask today thanks to Gillette's latest commercial. It was created by the New York-based ad agency Grey and is called "We Believe.". And what the century

https://www.bbc.com/news/newsbeat-46874617
Gillette. A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous

https://en.wikipedia.org/wiki/The_Best_Men_Can_Be
The campaign title is a play upon a notable past Gillette ad slogan "The Best a Man Can Get", which dates back to the 1980s. The Best Men Can Be is an attempt to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations

https://www.youtube.com/watch?v=EkRxdtmJ4L4
Instead of promoting their core product (razor blades), Gillette takes their ancient slogan "The Best A Man Can Get", and builds on that for this inspiring "

https://www.goodmorningamerica.com/wellness/story/gillette-ad-urge-men-rid-toxic-masculinity-metoo-60386387
Gillette has been known for the past 30 years as a brand for men with the tagline, "The best a man can get." Now the shaving company, owned by Procter & Gamble, is calling on men to be better in a new ad that has already provoked controversy.. The ad, released Monday on social media, takes on toxic masculinity, opening with the question, "Is this the best a man can get?"

https://www.today.com/news/we-can-t-hide-it-see-gillette-s-razor-sharp-t146717
The razor company, which is owned by Proctor & Gamble, has put out a thought-provoking video, which tackles head on the issue of how men behave. The clip, called "We Believe: The Best Men Can Be

https://www.huffpost.com/entry/gillette-ad-me-too_n_5c3daf15e4b0e0baf540df45
Gillette said in a statement that the point of the nearly two-minute ad titled "We Believe" is to address "actions commonly associated with 'toxic masculinity,'" which also includes bullying and eliminating the "boys will be boys" excuse for unacceptable behavior. "Gillette believes in the best in men," said Gary Coombe

https://www.cbsnews.com/news/gillette-commercial-backlash-razor-ad-challenging-images-of-masculinity-rubs-some-the-wrong-way-me-too/
A play on its 30-year tagline "The Best A Man Can Get," Gillette's new "The Best Men Can Be" campaign features a nearly two-minute ad showing men intervening to stop fights between boys, and

https://theconversation.com/razor-burned-why-gillettes-campaign-against-toxic-masculinity-missed-the-mark-109932
Published: January 18, 2019 6:39am EST. Gillette's controversial new ad tackles toxic masculinity head on. Gillette isn't the only male-centric brand to have recently challenged masculine

https://www.learningforjustice.org/magazine/gillettes-new-ad-asks-is-toxic-masculinity-the-best-a-man-can-get
10.5 million views. In three days. Gillette's " We Believe: The Best Men Can Be " advertisement has become a flashpoint for discussions about masculinity even before its official premiere during the Super Bowl. The first time I watched the video, I teared up. It wasn't because I thought all gendered violence would stop; it was because I

https://www.good.is/articles/gillette-toxic-masculinity-ad
January 14, 2019. Even if you don't remember ever seeing a Gillette razor commercial, you've almost certainly heard or seen their iconic catchphrase, "The best a man can get.". The company

https://www.forbes.com/sites/michelleking/2019/01/20/gillette-responds-to-controversial-advert-challenging-toxic-masculinity/
Procter and Gamble. This week Gillette, the razor brand, released an advert calling out toxic masculinity and encouraging men to hold each other accountable for bullying and sexual harassment

https://www.nytimes.com/2019/01/18/learning/what-is-your-take-on-gillettes-ad-critiquing-toxic-masculinity.html
She writes: In less than two minutes, the men and boys in Gillette's new ad engage in a panoply of bad behavior: bullying, fighting, discrimination, sexual harassment and more. A line of them

https://hbsp.harvard.edu/product/W20041-PDF-ENG
In early January 2019, Gillette, one of the world's leading razor brands, ignited controversy with a specific advertisement-the "We Believe" video. This short film tackled toxic masculinity and encouraged men to be #TheBestMenCanBe. While Gillette historically focused on portraying men as athletes or as career-oriented individuals, the brand's promotions since the late 2010s had turned to a

https://nexttribe.com/magazine/gillette-the-best-men-can-be/
Still, who could complain about the razor brand's new "The Best Men Can Be" campaign, which takes aim at toxic masculinity? Um, a lot of men, apparently. Released last week, the commercial depicts men behaving badly towards women, as well as boys fighting and bullying, followed by denouncements of such activity.

https://people.com/style/gillette-releases-metoo-ad-encouraging-men-do-better/
On Sunday, the company released a commercial called "We Believe: The Best Men Can Be," encouraging men around the nation to change their behaviors and become the best versions of themselves.

https://www.independent.co.uk/life-style/gillette-advert-toxic-masculinity-men-boys-controversy-backlash-boycott-a8728231.html
Gillette shares powerful message about toxic masculinity with new advert: 'We Believe: The Best Men Can Be'. Gillette 's new advert about the dangers of toxic masculinity and the importance of

https://www.forbes.com/sites/peterhorst/2019/01/18/gillettes-controversial-toxic-masculinity-ad-and-the-opportunity-it-missed/
Gillette's 1:48 video, entitled " We Believe: The Best Men Can Be ", takes on the issue of toxic masculinity, bullying, sexual harassment and other forms of bad behavior highlighted in the #

https://abcnews.go.com/GMA/Wellness/gillette-ad-urge-men-rid-toxic-masculinity-metoo/story?id=60386387
Gillette has been known for the past 30 years as a brand for men with the tagline, "The best a man can get." Now the shaving company, owned by Procter & Gamble, is calling on men to be better

https://www.marketing-interactive.com/3-key-takeaways-from-gillettes-we-believe-ad-that-brands-can-incorporate
"It's gratuitous and self-serving!" 117-years-old razor company Gillette released a content film called "We Believe" to take on toxic masculinity. To date, it ... if this is the best men can