https://www.hubspot.com/hubfs/EN%20Final%20SMT%20Report.pdf?hubs_post-cta=anchor&hsCtaTracking=3dc1dfd9-2cb4-4498-8c57-19dbb5671820%257C1758cda9-adcb-40f3-a7c5-4480017a2815&hubs_offer=offers.hubspot.com%252Fsocial-media-trends-report-2022&hubs_post=blog.hubspot.com%252Fmarketing%252Fhubspot-blog-social-media-marketing-report&submissionGuid=76ecc450-a9ce-4cd9-868d-5d2569518466
2022 Trends - Powered by consumers Intro - Harder, Better, Faster, Stronger: Consumers continue to rule 1. TikTok will take over social media, leaving other platforms to adapt 2. Social ads will develop, as cookies get crunched 3. Social selling will simplify the customer journey 4. Post-pandemic content will shape up to consumer needs 5.

https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report
Fortunately, I can lend my expertise — and that of the 1,460 marketing professionals HubSpot recently surveyed — to help you stay informed on the latest happenings in social media marketing. Yes, we asked 1,400+ global social media marketers about their biggest trends, goals, challenges, and strategies going into 2024.

https://offers.hubspot.com/social-media-trends-report
71%. of social media marketers use AI tools. 71%. of marketers using GenAI to create content said it performed better than content made without AI. 87%. of social media marketers say using AI tools will be crucial to a successful social media strategy in 2024. Building an online community isn't the same as just posting on social media.

https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report
Our 2023 Social Media Trends Report found that most marketers say "quality of content" is the most important factor when determining which influencers to partner with. Digital Marketing Industry Trend #6: Marketers are turning to social media targeting and first-party data in response to Chrome's phaseout of third-party cookies.

https://blog.hubspot.com/marketing/social-media-predictions-2017
6. Short-form video is the highest ROI format and will see the most growth of any trend in 2024. In 2021, we predicted TikTok would have a ripple effect on the social media landscape, and we would see the continued rise of short-form video. In 2024, that trend will continue. Image Source.

https://www.hubspot.com/marketing-statistics
13% of marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy. ( HubSpot Marketing Trends Report, 2024) In the U.S., 41% of adults use voice search daily ( TechReport, 2023). About 90% of people think voice search is easier and faster than traditional search ( TechReport, 2023).

https://www.hubspot.com/hubfs/Social%20Media%20Trends%202022%20EMEA%20en/HubSpot%20x%20Talkwalker%20_%20Social%20Media%20Trends%202022.pdf
Social selling will simplify the customer journey. 8. Metaverses will be the next consumer connection. 4. Post-pandemic content will shape up to consumer needs. 9. Brand inclusivity will be brand critical. 5. Omnichannel engagement will change the way consumers engage with social media.

https://community.hubspot.com/t5/Social-Media/Social-Media-Trends-To-Watch-In-2022/m-p/581698
A defined social media marketing strategy and keeping up with the trends make you stand out in the crowd on social media networks. Read more social media trends to watch in 2022 and download " The Social Media Trends Report: A Detailed Report to Drive Your Social Media Strategy Forward " to get a deeper dive into upcoming trends.

https://offers.hubspot.com/social-media-trends-2022-uk
Hear from the experts to drive your 2022 social media strategy forward. From the take over of TikTok to an increase in social selling and a complete shift in the way consumers engage with social media, 2022 has a massive amount of potential for both B2B and B2C marketers to unlock. But the big question everyone is asking right now is: How do I

https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/Free-Report-Social-Media-Trends-2023-Report/m-p/797105
In HubSpot's first study of social media marketing trends in EMEA, we provide insights you can use to help strengthen your strategy in 2023. Together with partner Meltwater, we surveyed more than 1,200 social media marketers to understand the latest changes, challenges, goals, and more. Taking it even further, we deep dive into what those

https://community.hubspot.com/t5/Social-Media/Social-Media-Video-Marketing-Stats-in-2022/m-p/637477
Here are social media video marketing stats that stuck out to us: The top social media platform for sharing videos is YouTube (70%), followed by Instagram (60%) and TikTok (35%). According to 58% of marketers, short-form videos (such as TikTok, Instagram Reels, and YouTube Shorts ), are the main video format they leverage in their roles.

https://www.marketscreener.com/quote/stock/HUBSPOT-INC-45166580/news/The-HubSpot-Blog-s-2022-Social-Media-Marketing-Report-Data-from-310-Marketers-37565571/
One in four social media marketers plan to invest more in Facebook than any other platform in 2022, and it is the platform marketers buy paid ads on the most. 2. YouTube. YouTube comes in second for usage, engagement, and ROI, but it's the number one platform marketers plan to invest in for the first time this year.

https://www.britopian.com/data/social-media-trends/
Most of the time, the trends are the same every year, and there isn't a lot of depth. However, once in a while, I come across a trend piece that has value, like this one. In this case, we're talking about the Talkwalker and Hubspot Social Media Trends 2022. TikTok dominance will force the other platform to innovate

https://offers.hubspot.com/content-media-planning-report
Media & Content Planning in 2022. Content and media planning has come to encompass formats of all types, from video and podcasts to long- and short-form articles to downloadable templates and guides, organic and paid media, and press coverage. To get a sense of how they're approaching media planning in 2022, we surveyed 600+ media planners on

https://blog.hubspot.com/marketing/instagram-marketing-report
While these shifts align with the trends we saw in our Social Media Trends survey, we decided to dive even deeper by asking another 580 Instagram marketers about how they'll approach marketing on this changing platform in 2022. Top Instagram Marketing Survey Findings. Based on our results, most Instagram marketers are already ahead of the game:

https://www.marketscreener.com/quote/stock/HUBSPOT-INC-45166580/news/HubSpot-10-Social-Media-Trends-Marketers-Should-Watch-in-2022-37166195/
Social advertising will become more sophisticated. Businesses will invest in more long-form and short-form content, as well as live audio chat rooms. Social selling demands will grow. Consumers will crave snackable content. Trends to Watch in 2022 1. TikTok will dominate the social media space.

https://www.hootsuite.com/research/social-trends
Stay ahead of the social media curve with Hootsuite's social trends for 2024. Read the report now and learn how to use each trend to your advantage. ... Interest was so high that from 2022 to 2023, topics on learning about AI increased by 550%, according to an analysis we conducted of over 15,500 news articles and blogs.

https://www.forbes.com/advisor/business/social-media-statistics/
The social media advertising market is expected to reach $207 billion in 2023. Ready, set, launch: The social media advertising market is set to soar to an astounding $207.10 billion in 2023, with

https://blog.hubspot.com/marketing/new-social-media
Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. ... Clubhouse was one of the top emerging platforms/features that social media marketers noted investing in in our 2022 Social Media Trends Report, but the 2023 report found that, among all social media marketers, Clubhouse is 5th

https://offers.hubspot.com/consumer-trends
Glimpse and HubSpot partnered to analyze and share insights from hundreds of consumers and tech enthusiasts in the 2024 Consumer Trends Report. Glimpse is the only insights platform offering the perfect blend of human and AI, with AI-powered solutions to supercharge every phase of the research process. With Glimpse, marketers, creators, and

https://www.forbes.com/advisor/business/software/seo-statistics/
Social media and communication sites including "YouTube," "Facebook" and "WhatsApp Web" are the most popular keywords users search for in Google 6. Their volumes are 1,200,000,000

https://community.hubspot.com/t5/Social-Media/Social-Media-Trends-To-Watch-In-2022/m-p/588178
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https://blog.hubspot.com/marketing/video-marketing-report
Our video marketing trends report found that the consensus among video marketers is under 60 seconds, with the biggest chunk (33%) saying the optimal length is 31-60 seconds. 3. Capture Attention Immediately. Capturing viewers' attention in the first few seconds is the third most effective way to make a video go viral.

https://investorplace.com/2024/06/the-3-smartest-social-media-stocks-to-buy-with-500-right-now/
Investors may want to take a closer look at these social media stocks. Meta Platforms (): The company has been reporting exceptional net income growth.; HubSpot (): The company is doing well on

https://community.hubspot.com/t5/Ank%C3%BCndigungen/Neuer-Report-Social-Media-Trends-2022/m-p/515997
HubSpot hat zusammen mit Talkwalker einen Report über die wichtigsten Social-Media-Trends für das Jahr 2022 veröffentlicht. Influencer-Marketing wird endlich erwachsen, TikTok erobert die sozialen Medien und . Social Selling wird die Customer Journey vereinfachen. sind nur einige von den Themen, die im Report detaillierter behandelt werden.

https://blog.hubspot.com/marketing/how-to-work-with-influencers?hubs_content=blog.hubspot.com/marketing/micro-influencer-marketing&hubs_content-cta=%2082%25%20of%20surveyed%20consumers
Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. Marketing Resources and ideas to put modern marketers ahead of the curve. Sales Strategies to help you elevate your sales efforts. Service Everything you need to deliver top-notch customer service