Introducing Strandz | DSCVR Artists to Watch 2024
You definitely have to be music oriented if youâre trying to get a studio job at the age of 14. Then an eighth-grader who grew up in Germany and Nigeria before his fam settled in South London, Strandzâs priority wasnât learning the particulars of recording equipment (although thatâs a boon in these tech-savvy times). It was to shake a few hands and extend the number of names on his contact list - you know, to get in the game. That he did, and caught the fever along the way. Without any previous music skills, he learned to play the piano for his audition at the famed BRIT School, which was nearby his house in Croydon. He made the cut, and the education did what education does: broadens interests. After opting for a couple gap years from uni to concentrate on creative skill sets, and by 2017 and the arrival of âPaper,â things started rolling. Early tracks such as âA-Listâ and âCarlaâ hit in the spring of 2020. With a yen for â90s hip-hop and a love of JhenĂŠ Aiko and Feist, the young artist wanted to make a point of crafting music that was emotionally open. As it developed, it was marked by a vocal style that was both familiar and unique. Complex has said that Strandzâs âflow is anything but a throwback, opting for a slow-and-low delivery that fits well with that era of hip-hop while being right-up-the-minute new.â Dodging the dominance of drill is a tough assignment for a UK rapper in 2023, but last yearâs â4 The Moneyâ knows its way around funk, and this past Februaryâs âUs Against the World,â a TikTok hit that put this fan of Fela and 50 Cent on a lot of party playlists, rides a Smokey Robinson & the Miracles sample. Yep, heads are usually noddinâ when it blasts from the box. With live instrumentalists and singers in mind, Strandz has said that the upcoming months are ones that will be about âbreaking boundaries and trying crazy stuff.â Weâre here to support that vision, regardless how it might shift. These performances of âAn Idea Was Bornâ and âUs Against The Worldâ have us hooked forever.
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   â˘Â Strandz - Vevo DSCVR Artists To Watch...  Follow Strandz
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www.tiktok.com/@vevo Director: Jim Wilmot
Vevo Executive Producer: Nick Calafato
Vevo Producer: Yomi Ogunsola
Vevo Production Coordinator: Nancy Loud
Vevo Music & Talent: Jodeci Rampasard
Vevo Editorial: Jaqueline Lockinger
Vevo Senior: Editor Helena Duque
Vevo Associate Manager, Post Production/Editor: Scott Robson
Vevo Design Director: Charlee Twigg
1st AD: Marnz Brown
Director of Photography: Stephen Dunn
Steadicam Operator: Beau Pritchard-James
1st AC / Focus Puller: Jim McLean
2nd AC / Loader: Esther Edusi
Gaffer: Giovanni Mattei
Light Director: Sam Jones
Stills: Aron Klein
Sound Engineer: Alex Archer
Sound Assistant: Ellis Cohen
Runner: Elizabeth Playle
Runner: Dominic Foster
Editor: Jed Finkeistein
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@jellysung1369
4 months ago
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