Omah Lay - I’m A Mess - Live Session | Vevo Ctrl

“I never heard of Omah Lay until Justin came into rehearsals listening to him.” The Justin in that quote is a certain Mr. Bieber, and the quote is from the pop superstar's longtime producer pal, Harv. In March, Bieber and upcoming Nigerian singer Lay dropped their “attention” collab. Produced by Harv, the silky Afrobeat tune is certainly Lay’s biggest track yet. Listening to it, one can’t help but notice their vocal similarities. Both have a smooth timbre and fluid delivery. That said, Lay has had no trouble standing on his own. The languid “Bad Influence” had a major TikTok moment in 2020, and those fans clamoring for more were rewarded with two EPs. Then “understand” dropped. Echoing the lush production styles of Burna Boy and Wizkid, the single made waves. And its music video has more than 50 million views in less than a year. Smartly, both “understand” and “attention” appear on Lay’s ‘Boy Alone’ debut. The tranquil purple hue of the album’s cover art reflects its musical content - 14 chilled out Afrobeat songs with the power to soundtrack a day party, hypnotize at the club, or simply make a sunny stroll more magical. These Ctrl performances show why Biebs was quick to align with the rising talent. His look, his aura, and most important of all, his voice, are commanding.

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Executive Producer: Micah Bickham
Director: Luis G. Santos
Producer: Maddy Schmidt
Director of Photography: Skyler Brown
Steadicam: Calvin Falk
Editor: Kevin Rose
Music & Talent: Parul Chokshi + David McTiernan

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